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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,498

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Фильтр по:

326–350 из 970 отзывов о курсе Market Research and Consumer Behavior

автор: RATHOD V H

12 июля 2021 г.

very nice and helpful this cource

автор: Mugisha B

6 июня 2021 г.

Thank you so much for teaching us

автор: M D r

3 авг. 2020 г.

its very amzing course and useful

автор: Manish R T

31 дек. 2020 г.

Very Informative and Interesting

автор: 1921 R S

30 авг. 2020 г.

Very effective and knowledgeable

автор: Aditi S

17 февр. 2019 г.


автор: Clarence S

2 февр. 2022 г.

Great course from Prof Shameek!

автор: Jhonnattan M C G

9 окт. 2020 г.

Excelente curso. Aprendí mucho.

автор: Sai K

27 апр. 2020 г.

Easy to follow and very helpful

автор: Shashank M

31 янв. 2020 г.

Extremely knowledgeable course.

автор: Marike B

5 июля 2019 г.

Great course!

Very informative!

автор: Farid A B

2 июня 2022 г.

very nice and fantastic coures

автор: satyam r

17 апр. 2021 г.

great learning with coursera !

автор: Romina P G

28 дек. 2020 г.

Very interesting and important

автор: Chelsea R

18 нояб. 2020 г.

Very informative and thorough!

автор: ALWIN I

19 сент. 2020 г.

To gain knowledge in marketing

автор: Adharsh S

6 июля 2020 г.

Good course and well explained

автор: Kings L

22 авг. 2019 г.

wounder full experience for me

автор: Zeeshan S

15 нояб. 2022 г.

Very good learning plateforme

автор: Arhin R

27 дек. 2020 г.

Great instructional structure

автор: Kala K

2 сент. 2020 г.

This course was very useful .

автор: Neeraj P

29 авг. 2020 г.

Very helpful and knowledgable

автор: Dipto R M

2 авг. 2020 г.

This course was very helpful.

автор: Firoz A

11 июля 2020 г.

Really a great teaching style

автор: Dr. S A

11 мая 2020 г.

Every things explain properly