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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,349

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


18 окт. 2018 г.

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

Фильтр по:

326–350 из 947 отзывов о курсе Market Research and Consumer Behavior

автор: Jhonnattan M C G

9 окт. 2020 г.

Excelente curso. Aprendí mucho.

автор: Sai K

27 апр. 2020 г.

Easy to follow and very helpful

автор: Shashank M

31 янв. 2020 г.

Extremely knowledgeable course.

автор: Marike B

5 июля 2019 г.

Great course!

Very informative!

автор: Farid A B

2 июня 2022 г.

very nice and fantastic coures

автор: satyam r

17 апр. 2021 г.

great learning with coursera !

автор: Romina P G

28 дек. 2020 г.

Very interesting and important

автор: Chelsea R

18 нояб. 2020 г.

Very informative and thorough!

автор: ALWIN I

19 сент. 2020 г.

To gain knowledge in marketing

автор: Adharsh S

6 июля 2020 г.

Good course and well explained

автор: Kings L

22 авг. 2019 г.

wounder full experience for me

автор: Arhin R

27 дек. 2020 г.

Great instructional structure

автор: Kala K

2 сент. 2020 г.

This course was very useful .

автор: Neeraj P

29 авг. 2020 г.

Very helpful and knowledgable

автор: Dipto R M

2 авг. 2020 г.

This course was very helpful.

автор: Firoz A

11 июля 2020 г.

Really a great teaching style

автор: Dr. S A

11 мая 2020 г.

Every things explain properly

автор: Podshivalova I

27 мая 2021 г.

Very useful and interesting!

автор: Catalina S D R

22 янв. 2021 г.

Curso entretenido y ordenado

автор: SEKHAR P G

1 окт. 2020 г.

Very insightful and engaging

автор: krishika k

29 сент. 2020 г.

very useful and learnt alot!

автор: Lavanya P

8 авг. 2020 г.

It was useful.Thank you Sir!

автор: Ajay K

15 июля 2020 г.

Course has eassy to complete

автор: Akshat V S

25 мая 2020 г.

Good knowledge for beginners

автор: Bijoy

24 апр. 2020 г.

Very informative and helpful