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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,498

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Фильтр по:

251–275 из 971 отзывов о курсе Market Research and Consumer Behavior

автор: fidan v

1 июля 2020 г.

this course was very valuable and beneficial for me

автор: Nowsheen M R (

21 июня 2020 г.

Has helped me to enrich my knowledge in this field.

автор: ASWIN U

20 мая 2020 г.

I feel its very nformative and helpful for everyone

автор: Zora B

14 мая 2020 г.

Brilliant course. Very informative and interesting.

автор: Susanta K

29 дек. 2020 г.

Excellent to attend the course. lots of learnings.

автор: Dr V G

7 июня 2020 г.

Revived and refined my knowledge after a long time

автор: Priyanka G

27 мая 2020 г.

very helpful course.clear all the basic concepts.

автор: Karishma J

24 апр. 2020 г.

excellent course learnt a lot and clear my basics

автор: kaiyue w

19 окт. 2019 г.

Ha aprendido muchas cosas nuevas. Muchas gracias!

автор: Назрин М И

15 нояб. 2020 г.

That was an unbelievable contribution to my life

автор: 李雪娇

12 авг. 2020 г.


автор: Valentina C

5 февр. 2021 г.

Muy buena introducción al estudio del marketing

автор: Hasin I S

23 апр. 2020 г.

very important course for your marketing career

автор: ibrahim a

22 июля 2019 г.

very excellent mooc and very excellent lecturer

автор: GOKUL S

11 февр. 2021 г.

Very effective course for a Marketing student.

автор: Verny C G

11 сент. 2020 г.

Great information, clear and objetives defined

автор: Oh W C

1 июня 2020 г.

It is a great course I have ever study before.

автор: Prudence o

19 апр. 2020 г.

Nice course. Well explained and very educative

автор: NISHA P

15 сент. 2020 г.

It's very helpful for learn something special

автор: R H

15 июля 2020 г.


автор: Shruti

29 мая 2020 г.

i loved the inputs and contents of the course

автор: SACHIN T

4 мая 2020 г.

It was nicely structured very well explained.

автор: Ana R P T

11 сент. 2017 г.

Thank you so much for instructing Ana Pelayo.

автор: Rachael M

3 сент. 2018 г.

For an introductory course, I learned a lot!

автор: charles t

14 янв. 2018 г.

the pace was really good. not too much work.