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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,289
Рецензии: 928

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Фильтр по:

251–275 из 930 отзывов о курсе Market Research and Consumer Behavior

автор: Hasin I S

23 апр. 2020 г.

very important course for your marketing career

автор: ibrahim a

22 июля 2019 г.

very excellent mooc and very excellent lecturer

автор: GOKUL S

11 февр. 2021 г.

Very effective course for a Marketing student.

автор: Verny C G

11 сент. 2020 г.

Great information, clear and objetives defined

автор: Oh W C

1 июня 2020 г.

It is a great course I have ever study before.

автор: Prudence O

19 апр. 2020 г.

Nice course. Well explained and very educative

автор: NISHA P

15 сент. 2020 г.

It's very helpful for learn something special

автор: R H

15 июля 2020 г.


автор: Shruti

29 мая 2020 г.

i loved the inputs and contents of the course

автор: SACHIN T

4 мая 2020 г.

It was nicely structured very well explained.

автор: Ana P

11 сент. 2017 г.

Thank you so much for instructing Ana Pelayo.

автор: Rachael W

3 сент. 2018 г.

For an introductory course, I learned a lot!

автор: charles t

14 янв. 2018 г.

the pace was really good. not too much work.

автор: Priya S

13 сент. 2021 г.

Got to learn more and more from such course

автор: agustin a

24 июля 2020 г.

great basic course about marketing research

автор: SAI R M

8 апр. 2020 г.

the videos are embedded with cutting points

автор: Kalaam F A

30 окт. 2019 г.

Amazing course!! kudos to the content team!

автор: Lauren T

15 июля 2020 г.

Great course!! Very informative! Thanks!!!

автор: Neeraj C

2 июля 2020 г.

An excellent way to design a questionnaire

автор: Abhishek S

7 сент. 2017 г.

Very well designed to suit the requirement

автор: Tassaddika A S

6 окт. 2020 г.

This is a great course! Very informative!


25 июля 2020 г.


автор: chua k

17 мая 2018 г.

Now I understand about customer behavior.

автор: Maria A V A

10 дек. 2020 г.

excelente aportes del prof Shameek Sinha

автор: Shruti P

17 сент. 2020 г.

good course, Examples used are very good