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Management of Fashion and Luxury Companies, Университет Боккони

(оценок: 1,901)

Об этом курсе

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Лучшие рецензии

автор: PM

Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

автор: WZ

Feb 05, 2016

very useful course, not only for Luxury industry. Many topics talked about are enlighted. After learning, I think I am more reasonable facing all fancy things and choose them more sophiscated.

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Рецензии: 463

автор: Sam Tilbrook

May 17, 2019

This was an excellent course. I've engaged in a range of online training courses in the past and this was the best, based on depth and scope of content, as well as additional case study content. Many thanks!

автор: Lucia Paredes

May 15, 2019

Muy bien estructurado y con contenido e información sumamente útil. Las entrevistas también fueron muy buenas.

автор: rasha salibi

May 15, 2019

excellent content, thanks a lot for this opportunity. I am sure that with this certificate I will achieve new horizons in the field of fashion and luxury! I highly recommend it.

автор: Ананьева Анастасия Геннадьевна

May 11, 2019

Excellent course and professional and sofisticated teachers!

автор: Ho Kiu Yan

May 09, 2019


автор: Cassandra Pacheco

May 05, 2019

University of Bocconi was very efficient, the course has good amounts of interviews and extra reading material to add to the main course structure.

автор: Natalia García

May 03, 2019

I just love the way the professors teach and show you every concept! :)

автор: Richy I-chih Li

Apr 27, 2019

It helps me to understand this industry in a very short time!


Apr 18, 2019


автор: Ebru Carter

Apr 12, 2019

It was great to get an overview and with the additional material provided, I was able to connect myself to apparently important media that is giving you updated information.