Об этом курсе: Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
Автор: Northwestern University
Преподаватели: Tom Collinger, Executive Director Spiegel Research Center
Medill School of Journalism, Media, Integrated Marketing Communications
Преподаватели: Ernest Duplessis, Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
Преподаватели: Hud Englehart, Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
Преподаватели: Candy Lee, Professor
Medill School of Journalism, Media, Integrated Marketing Communications
| Основные сведения | Course 2 of 6 in the Organizational Leadership Specialization |
| Язык | English, Субтитры: Vietnamese |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Leadership Lessons From Great Brands
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.
6 видео, 3 материала для самостоятельного изучения
- Reading: Pre-Course Survey
- Reading: Meet Your Professors
- Reading: Course Grading & Logistics
- Видео: Introduction to Module 1
- Видео: What Makes Brands Great
- Видео: The Branding-You Audit
- Видео: Branding-You Insight
- Видео: Goals
НЕДЕЛЯ 2
The Art of Leadership Storytelling Made Simple
In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story.
5 видео
- Видео: The Power of Storytelling
- Видео: It All Starts with the Audience
- Видео: The Structure of a Great Story – Visual Mind Mapping
- Видео: Visual Narrative Mapping Applied
НЕДЕЛЯ 3
Storytelling in Crisis: The Ultimate Marketing Event
Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it.
5 видео
- Видео: Crisis Response: Maximum Exposure, Minimum Delay
- Видео: Critical Audiences: Know who they are and how to reach them ... in a hurry
- Видео: The Rules of Crisis Media Engagement: "The network is calling. Now what?"
- Видео: Planning for the Unplanned: Know what to do ... and be ready to do it
НЕДЕЛЯ 4
Leadership Storytelling and Innovation
Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.
6 видео, 2 материала для самостоятельного изучения
- Видео: Leadership Storytelling and Innovation 1
- Видео: Innovation and Storytelling Round Table: What is innovation and the leader’s role
- Видео: Innovation and Storytelling Round Table 2: Practical Examples
- Видео: Leadership Storytelling and Innovation 2
- Reading: Post-Course Survey
- Reading: Optional Readings
- Видео: Conclusion of Course 2 with Dean Blount
Оцениваемый: Building Your Leadership Capacity
Часто задаваемые вопросы
Как это работает
Coursework
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Авторы
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Стоимость
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| Получить доступ к материалам курса | Доступен |
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| Получить итоговую оценку | Доступен |
| Earn a shareable Course Certificate | Доступен |
Рейтинги и отзывы
Great Thanks!
Great course, I liked the story telling aspect and how it related to me
A good course for someone who has just taken a leadership role or have been elevated from his/her present position.
Coursera делает лучшее в мире образование доступным каждому, предлагая онлайн-курсы от ведущих университетов и организаций.
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SJ
Thanks Northwestern!