Об этом курсе
4.5
Оценки: 394
Рецензии: 82
Специализация
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Часов на завершение

Прибл. 4 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 1-3 hours/week...
Доступные языки

Английский

Субтитры: Английский...

Приобретаемые навыки

CommunicationNegotiationLeadershipCommunications Management
Специализация
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Прибл. 4 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 1-3 hours/week...
Доступные языки

Английский

Субтитры: Английский...

Программа курса: что вы изучите

Неделя
1
Часов на завершение
1 ч. на завершение

Influencing Attitudes

This module discusses the first of four challenges that persuaders often face: getting people to think that what you’re proposing is a good idea. Sometimes, the reason people aren’t already doing what you want is that they’re not yet convinced that they should—that is, they don’t have sufficiently positive attitudes. This module discusses some fundamental strategies for changing people’s attitudes....
Reading
8 видео (всего 39 мин.), 3 материалов для самостоятельного изучения, 1 тест
Video8 видео
Compliance, Persuasion, and Message Adaptation5мин
Four Persuasion Challenges5мин
Influencing Attitudes: Module Introductionмин
Consequence-Based Arguments5мин
Consequence Desirability6мин
Consequence Likelihood6мин
Addressing Counterarguments6мин
Reading3 материала для самостоятельного изучения
Meet your Professor10мин
Course Grading and Logistics10мин
References and Optional Readings10мин
Quiz1 практическое упражнение
Influencing Attitudes10мин
Неделя
2
Часов на завершение
24 минуты на завершение

Influencing Social Factors

Even if people have positive attitudes about what you’re proposing, social factors—what they think other people do or want them to do—might lead them to not do what you want. This module discusses several ways in which such social considerations might pose a challenge for persuaders—and discusses how to successfully influence such factors....
Reading
4 видео (всего 16 мин.), 1 тест
Video4 видео
Changing Descriptive Norms5мин
De-emphasizing Prescriptive Norms4мин
Changing Prescriptive Norms5мин
Quiz1 практическое упражнение
Influencing Social Factors8мин
Неделя
3
Часов на завершение
28 минуты на завершение

Influencing Perceived Ability

People can have positive attitudes about your advocated action, and all the social considerations can be lined up positively, but still people might not engage in the desired behavior—because they don’t think they can perform the action. That is, they think the behavior is too difficult, too hard to do, they lack the ability. This module discusses strategies for addressing that challenge—strategies for influencing perceived behavioral ability....
Reading
4 видео (всего 20 мин.), 1 тест
Video4 видео
The Importance of Perceived Ability5мин
Removing Obstacles6мин
Rehearsal and Modeling6мин
Quiz1 практическое упражнение
Influencing Perceived Ability8мин
Неделя
4
Часов на завершение
1 ч. на завершение

Converting Intentions into Action

Even when people already have the desired positive attitudes, positive social factors, and high perceived ability to perform the behavior—that is, even when they intend to engage in the behavior you want—even then they might fail to do so. When people have the intentions you want but aren’t acting on them, then the challenge is to get people to convert those intentions into actions. This module discusses several strategies that can encourage people to do that. ...
Reading
6 видео (всего 24 мин.), 1 тест
Video6 видео
Prompts5мин
Explicit Planning5мин
Inducing Guilt6мин
Course Summary: Adapting to the Challenge at Hand3мин
Conclusion of Course 3 with Dean Blount1мин
Quiz1 практическое упражнение
Converting Intentions into Action8мин
4.5
Рецензии: 82Chevron Right
Формирование карьерного пути

25%

начал новую карьеру, пройдя эти курсы
Карьерные преимущества

83%

получил значимые преимущества в карьере благодаря этому курсу

Лучшие рецензии

автор: DKJul 30th 2018

I found Professor O’Keefe's insights and his storytelling to be highly engaging. His videos helped me see new ways I can help my colleagues seize new opportunities to help our team. Thank you.

автор: THFeb 3rd 2016

Excellent, the entire presentation held together well. It built on itself and the result was a cohesive sense of understanding. This is how it's done, Northwestern. This is how it's done.

Преподаватель

Avatar

Daniel J. O’Keefe

Owen L. Coon Professor
Department of Communication Studies, School of Communication

О Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

О специализации ''Organizational Leadership'

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

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