Why You Need a Working Knowledge of Data Science

Loading...
From the course by Northwestern University
Leadership Through Marketing
ratings
Northwestern University

Leadership Through Marketing

ratings
Course 4 of 6 in the Specialization Organizational Leadership
From the lesson
Leadership’s Role in Analytics with Florian Zettelmeyer
Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.

Meet the Instructors

  • Greg Carpenter
    Greg Carpenter
    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
    Kellogg School of Management
  • Florian Zettelmeyer
    Florian Zettelmeyer
    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
    Kellogg School of Management
  • Sanjay Khosla
    Sanjay Khosla
    Adjunct Professor of Executive Education
    Kellogg School of Management