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Отзывы учащихся о курсе Intro to International Marketing от партнера Университет Ёнсе

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О курсе

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Лучшие рецензии

NH

11 мая 2020 г.

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.

AC

12 сент. 2017 г.

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

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26–50 из 221 отзывов о курсе Intro to International Marketing

автор: Liu Y

25 дек. 2017 г.

автор: Mayan K S

28 сент. 2020 г.

автор: Niya

27 июня 2021 г.

автор: Nicholas T

1 авг. 2021 г.

автор: TSJ

29 мар. 2021 г.

автор: Donna-Luisa E

25 мар. 2021 г.

автор: Yury S

31 авг. 2021 г.

автор: Sarah S L

7 дек. 2020 г.

автор: Olga K

2 мар. 2021 г.

автор: Deleted A

3 окт. 2020 г.

автор: Jennifer A V

12 окт. 2021 г.

автор: Лебедева А Р

2 нояб. 2021 г.

автор: Davide S

27 дек. 2021 г.

автор: Kasuntha M

30 янв. 2021 г.

автор: Sanjha S

13 авг. 2021 г.

автор: Samuel B

15 мар. 2021 г.

автор: Chichi목치치

8 окт. 2020 г.

автор: Thauane B

1 авг. 2016 г.

автор: Jessica O

11 июля 2017 г.

автор: Benyapha C

15 апр. 2020 г.

автор: Maria

17 февр. 2022 г.

автор: Angelos R

27 мая 2021 г.

автор: Shabbir A S

25 нояб. 2016 г.

автор: Adriana L

3 июля 2020 г.

автор: Héctor R R M

18 апр. 2022 г.