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Вернуться к International Marketing Entry and Execution

Отзывы учащихся о курсе International Marketing Entry and Execution от партнера Университет Ёнсе

4.7
звезд
Оценки: 220
Рецензии: 35

О курсе

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications....

Лучшие рецензии

VR
5 июня 2018 г.

Very abundant amount of information was provided in terms of International Marketing strategies (7S).

DT
19 авг. 2020 г.

I really loved the way, the course was scheduled. Thanks to the professor and Yonsei University.

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26–32 из 32 отзывов о курсе International Marketing Entry and Execution

автор: Xiwen Q

13 июля 2016 г.

4P theories is applied in cross country cross industry analysis. I think it is very innovative and easy to apply. Wish you could enjoy the course!

автор: sushmitha s

14 окт. 2020 г.

Some concepts seemed ambigous but overall great course and a very enthusiastic and amazing professor !

автор: Jordan G

23 апр. 2016 г.

It's more based on people that knows marketing!!

автор: Paula A G

1 июля 2020 г.

Excellent course!

автор: Md. T H B

9 окт. 2020 г.

The voice accent of the instructor should be improved. the examples should be more explanatory and visualized with photos or any visuals. The way of presentation was boring and not engaging.

автор: Minhaj M

23 июня 2020 г.

The course is good. It will be very much helpful if the instructors delivery of speech is more spontaneous.

автор: nuttaphol m

25 мая 2020 г.

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