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Вернуться к International Marketing Entry and Execution

Отзывы учащихся о курсе International Marketing Entry and Execution от партнера Университет Ёнсе

4.7
звезд
Оценки: 230
•
Рецензии: 35

О курсе

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications....

Лучшие рецензии

VR
5 июня 2018 г.

Very abundant amount of information was provided in terms of International Marketing strategies (7S).

DT
19 авг. 2020 г.

I really loved the way, the course was scheduled. Thanks to the professor and Yonsei University.

Фильтр по:

1–25 из 32 отзывов о курсе International Marketing Entry and Execution

автор: Divyang T

•
20 авг. 2020 г.

I really loved the way, the course was scheduled. Thanks to the professor and Yonsei University.

автор: Alexandre B

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8 дек. 2017 г.

Really interesting second part of this specialization.

автор: Hasan Z

•
19 сент. 2020 г.

Thoroughly enjoyed learning in this course

автор: Luan M P d M

•
26 окт. 2020 г.

The professor is really good!

автор: Gulnar M

•
9 мая 2020 г.

Excellent!

автор: Carolina S

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13 янв. 2020 г.

Even though it was hard for me to study everyday (because of personal problems) I decided to continue and it was the best thing I did. The lessons are really interesting and Professor Dae Ryun Chang teaches really well!

автор: Annesha K G

•
10 мар. 2016 г.

Very much interesting & informative course along with a knowledgeable friendly instructor.

автор: Giovanna F

•
31 июля 2020 г.

I loved it! It's so nice and full of knowledge if you like marketing you should try it!

автор: Johannes B W

•
7 сент. 2016 г.

Good course to understand how to enter International Marketing and execute it.

автор: Fausto R d B

•
24 янв. 2020 г.

Thanks for 7S!

Continue learning about the NOON NOPI vision...

автор: Heidi B

•
16 окт. 2019 г.

I learned a lot of new and bigger ideas about marketing.

автор: Amanda M

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20 окт. 2016 г.

Very well spoken and extremely helpful!

автор: Hyung J K

•
10 авг. 2018 г.

It was momentous learning for

автор: Dr V K S G

•
29 авг. 2020 г.

excellent learning noon nopi

автор: Amanzharova A

•
15 нояб. 2020 г.

AMAZING PROFESSOR

автор: Leydimar D J M

•
7 апр. 2017 г.

I really love it!

автор: Dominik B

•
24 мар. 2020 г.

nice insights!

автор: Alain Y

•
20 нояб. 2020 г.

Great course!

автор: Mosleh U C

•
12 сент. 2020 г.

greatttt!!!

автор: Flt L G R

•
15 июня 2020 г.

THANKS...

автор: ASHISH B

•
28 мая 2018 г.

Excellent

автор: Diego A P G

•
7 мар. 2017 г.

excellent

автор: Swapneel D

•
27 июня 2018 г.

Amazing

автор: Andrea M B P

•
28 авг. 2017 г.

I think this course was very helpful, but in my opinion the topics covered were a little too varied and some explanations were too vague for me to understand some concepts clearly. I also think it was interesting that many examples were from Asia, and this gave me a deeper sense of understanding for a market that is a little unknown for me.

автор: SORAIA D M F

•
21 авг. 2020 г.

It was an excellent course, specially for the clear perception it had given me about marketing concepts. But on the last week, I found barely confusing because of Cross Country and Cross Industry explanation. I believe its should be a little bit more extensive explanation and not fast.

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