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Вернуться к International Marketing Entry and Execution

Отзывы учащихся о курсе International Marketing Entry and Execution от партнера Университет Ёнсе

Оценки: 298

О курсе

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications....

Лучшие рецензии


12 июня 2022 г.

This is by far the most informative and entertaining course on Coursera. I haven't fallen asleep once. And I'm learing. Thank you.


15 авг. 2021 г.

Really loved the course, especially the professor. He provided very valuable insights. I hope to attend his sessions in person.

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1–25 из 43 отзывов о курсе International Marketing Entry and Execution

автор: Divyang T

20 авг. 2020 г.

автор: Alexandre B

8 дек. 2017 г.

автор: Hasan Z

19 сент. 2020 г.

автор: Luan M P d M

26 окт. 2020 г.

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9 мая 2020 г.

автор: Samuel B

22 мар. 2021 г.

автор: Carolina S

13 янв. 2020 г.

автор: Thomas M S

12 июня 2022 г.

автор: Annette D

16 авг. 2021 г.

автор: Annesha K G

10 мар. 2016 г.

автор: Giovanna F

31 июля 2020 г.

автор: Johannes B W

7 сент. 2016 г.

автор: Kabera n A

1 февр. 2021 г.

автор: Fausto R d B

24 янв. 2020 г.

автор: Heidi B

16 окт. 2019 г.

автор: Amanda M

20 окт. 2016 г.

автор: Hyung J K

10 авг. 2018 г.

автор: Dr V G

29 авг. 2020 г.

автор: Davide S

1 янв. 2022 г.

автор: Ibrahim K

19 сент. 2022 г.

автор: Amanzharova A

15 нояб. 2020 г.

автор: Leydimar D J M

7 апр. 2017 г.

автор: Dominik B

24 мар. 2020 г.

автор: Malik A Y

20 нояб. 2020 г.

автор: Mosleh U C

12 сент. 2020 г.