If I could give a half star in addition to the 2 given, I would. This was a great course. However it was hard to understand the professors and some of the language that was then in turn translated wasn't quite clear when some accronyms and definitions were a few words off. The lessons taught were great and the knowledge I acquired was exactly what I was looking for, it was just the accents that were hard to decifer. Thank you for this course. I will most likely still take more from IE Business School, but at least will be prepared for printing out the text of the videos instead of stressing over trying to figure out what was said.

Very insightful, interesting and thought provoking course. One can clearly see how the concepts are implemented in the real world, courtesy the interview-esque sessions with industry experts.

This course made it possible for me to launch my career. I am grateful!

Too theoretical. More practical application examples would be helpful.

I cannot understand what they are saying. The accents were too thick, I didn't make it through the first 2 videos of the free trial

Very interesting, up-to-date and relevant concepts on marketing and communication tools and how they relate to the fundamental goal of achieving long-term brand loyalty. I like the practical examples used as they help to illustrate the concepts well. If a little more coverage could be provided on digital marketing, it would be great. Nonetheless, this is a great course for introducing the fundamentals of traditional marketing and communication tools. Great description on the theoretical concepts related to advertising strategies especially - some psychology involved, in the context of consumer behaviour, and I appreciate these associations especially since Psychology is my undergraduate major.

This course was outstanding. I learned so much through a combination of the professor's lectures, interviews with business leaders, and academic whitepapers. The IE Marketing Mix specialization is the first series that I've seen incorporate academic whitepapers into the curriculum and I think it really adds alot of value. Adding the additional study material helped me understand the research behind the application of ideas.

This is been a phenomenal find! I wish I'd taken it ages ago. Even for someone with a very limited understanding of the marketing world, the depth in which concepts have been taught without making it complicated is very impressive.

I've signed up for many courses here, most of them have been good, but this one is my favourite. And I'm only halfway though so far! Highly recommend it.

I absolutely loved this course. It was very informative, to the point, and grabbed my undivided attention every time. I think it is important to have integral courses like this one, that are very specific at the same time in which they cover a broader view of what marketing is all about.

I've had this course 'IMC' 4 times in my college. This time was way much better. This course is practically amazing as we see each concept being applied to the ground work. and that's so exciting, we really benefit and see how the real work looks like. i'd highly recommend it.

This course is highly enriching and the course instructor has the mastery of the subject matter. It is indeed, invaluable. I so much appreciate Cousera and the IE for the privilege to take the course. Bravo!

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

Got clear and valuable insights about IMC with good examples. Thank you very much, Prof. Eda Sayin for the classes and extending greetings for extra lectures and interviews from media professionals.

A well tailored, educational course that helped me understand Marketing theory without a marketing background! To the point subjects, well presented and analytical explanations. Thank you Eda!

Enlightening, instructive and informative. This course will open your mind to the exciting world of Marketing Communications and what you need to succeed in the industry today.

This is essentially important for professional peoples and its compose in such a great way, I am totally inspired and suggest to others must have a look.

Regards

Aabid Ali Shahid

I had a great time learning this. Eda Sayin is brilliant. I enjoyed listening to established professionals as well.

A power packed relevant course focusing on Brand and Communications Management

it will help you build great marketing communication foundations!

My informative and interesting course. Specially the marketing mix model along with messaging techniques. The elements are very interesting from a theory point of view. If you learn these elements, then it will become easy for you execute marketing communication. Also, few advertisement examples are too good to understand the concept. These ads will stay in your mind and will help you craft your ads, communications effectively.

in B2C marketing and advertisement - this course will be an eye-opener for you. You must attend it to learn the concepts. I have taken this course and when I completed - I was quite equipped with concepts of Marketing Communication.

A extremely well made course that covers a wide variety of topics in a concise, yet thorough manner. Professor Sayin does a wonderful job of explaining each topic. She has a very engaging teaching style that makes learning both easy and fun! I never found myself getting bored with her lectures and, in fact, looked forward to watching them as I knew I was going to enjoy each module. I especially enjoyed the interviews with various professionals in the marketing industry as I felt I learned a great deal from their added observations and expertise. For fellow English speakers, I highly recommend watching this course with subtitles on to get the most out of it.

I liked this course very much. The instructor was very concise, precise as well as effective in imparting the required theoretical knowledge. Added to it was the industry relevant lecture from the working professionals which made the course even more comprehensive. Thank you Miss Eda for the knowledge you shared.

Nice structure, beautiful Eda, and the special guests in lectures, had to listen to every word Eda said, cause this is so important to keep all of this info in mind. Thanks to Eda, I realized how all of the marketing spheres are interconnected, investigated the industry marketing base.

Designed with attention to details, very informative, eye-opening and knowledge rich course. I personally learned a lot and very much looking forward to utilize the knowledge in the Marketing, Branding and Advertising platforms. Do i recommend this course? ABSOLUTELY!

It's one of the most effective courses on marketing communication. Various aspects of the integrated marketing communication are explained in a very crisp and clear approach. The course content and the presentation by Prof Eda Sayin make it very engaging.