This course made it possible for me to launch my career. I am grateful!

If I could give a half star in addition to the 2 given, I would. This was a great course. However it was hard to understand the professors and some of the language that was then in turn translated wasn't quite clear when some accronyms and definitions were a few words off. The lessons taught were great and the knowledge I acquired was exactly what I was looking for, it was just the accents that were hard to decifer. Thank you for this course. I will most likely still take more from IE Business School, but at least will be prepared for printing out the text of the videos instead of stressing over trying to figure out what was said.

it will help you build great marketing communication foundations!

I am now very clear with basics and Jargons of the industry.

I had a great time learning this. Eda Sayin is brilliant. I enjoyed listening to established professionals as well.

A power packed relevant course focusing on Brand and Communications Management

I've had this course 'IMC' 4 times in my college. This time was way much better. This course is practically amazing as we see each concept being applied to the ground work. and that's so exciting, we really benefit and see how the real work looks like. i'd highly recommend it.

Enlightening, instructive and informative. This course will open your mind to the exciting world of Marketing Communications and what you need to succeed in the industry today.

Very insightful, interesting and thought provoking course. One can clearly see how the concepts are implemented in the real world, courtesy the interview-esque sessions with industry experts.

This is essentially important for professional peoples and its compose in such a great way, I am totally inspired and suggest to others must have a look.

Regards

Aabid Ali Shahid

My informative and interesting course. Specially the marketing mix model along with messaging techniques. The elements are very interesting from a theory point of view. If you learn these elements, then it will become easy for you execute marketing communication. Also, few advertisement examples are too good to understand the concept. These ads will stay in your mind and will help you craft your ads, communications effectively.

in B2C marketing and advertisement - this course will be an eye-opener for you. You must attend it to learn the concepts. I have taken this course and when I completed - I was quite equipped with concepts of Marketing Communication.

Too theoretical. More practical application examples would be helpful.

The course was very helpful and beneficial

Professor Eda Sayin is very good at explaining the concepts. Discussions with industry experts has also helped a lot in understanding the theoretical concepts and its application in practical scenarios.

Loved this course and all the participants that shared their knowledge.

Great course with detailed and high-value content

Muy bien explcado y con muchos detalles que lo hacen interesante y enriqecedor para los que nos gusta el mundo del Marketing y las Comunicaciones.

Well taught

The course provides us with a fundamental and accurate information. It is easy to understand and it is very inspiring! Strongly recommend for those who want to have a good base for future development.

Awesome!!!

very helpful.

perfect !!! it was very nice experience for me.

It was very well presented, illustratious with proper examples and content

Very crisp and precise understanding on marketing communications.

the course is quite educating and informative i will definately recommend this course to my colleagues.

thank you Coursera for this opportunity.