A great course. Covers analytics and digital goods really well. Vast amount of research and theory to back concepts. I come from an information economics background. So, I appreciated how Infonomics positions differently than that field. I will be using the learnings to help my clients get more economic benefit from their information assets. Anyone in the information field or in digital media/advertising would greatly benefit.

Great course to stimulate your thinking about to manage data as an asset and monetize data. Doug make complex ideas simple, and his years of experience and examples prove that Infonomics is real. If you work in business, analytics, technology or data as a discipline, then this four week course will change the way you think and talk about data.

I'm very grateful to coursers for this opportunity. My horizon of knowledge on business and how harnessing the potential in information can help an organization accrue revenue

To have Doug Laney teach this course regarding this developing field of study is amazing. He presents - as you would expect - very well. Very informative and interesting.

well done, thanks Doug!

This is a good foundation for the subject. The instructor is the top authority in the world and worth every minute of your time. My only criticism is that he speaks quite rapidly. Five stars to Doug!

The course material has some typographic errors but these are not too distracting. The biggest problem I have with Coursera courses in general also applies to this one: the peer grading. My experience is that non-native English speakers cannot fairly evaluate others' writing and there is no mechanism for a referee who understands the grading rubric and nuances of English. In some cases, the peer reviews of my work have contained absolutely false statements about it but there is no way to challenge that. Three stars to Coursera.

I expected a little more, but then I realized there is the course Infonomics II. However, after I purchased the book, I see no point in taking the other course.