Putting the "Strategy" in Content Strategy

From the course by Северо-Западный университет
Content Strategy for Professionals: Expanding Your Content’s Reach
91 ratings
Северо-Западный университет
91 ratings
Course 3 of 5 in the Specialization Content Strategy for Professionals
From the lesson
Utilizing Content Trends
Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence.

Meet the Instructors

  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center
  • Candy Lee
    Candy Lee
    Medill School of Journalism, Media, Integrated Marketing Communications