May 26, 2018
I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.
Nov 05, 2017
This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.
автор: Borkica I•
Jan 06, 2016
the course is interesting, but i honestly enjoyed the first course more
автор: Isaac T•
Apr 03, 2016
We all hear about big data and it's core role at information society. This course helped me understand how we actually use big data to interact with people. I also realised that we don't need to be part of a big company to work with big data. There are tools available for every person, some of them for free.
автор: Malak A•
Aug 24, 2017
This was a very informative course. I learned new ways to look up for influencers' on social media.
Feb 21, 2017
A little bit ambiguous and vague, however it gets better in the next sessions in my opinion.
автор: Lilliana U d N•
Sep 20, 2016
Found difficult to use Semantria and IBM Bluemix. They were not user friendly and the videos were too limited, and did not show how to use the rest. It´s a shame that we are given 6 months to use, but no tools to take advantage of it.
автор: Od S•
Sep 20, 2017
You should be more clear about the tools, add by writing how to use them, very clear and step by step because they are not familiar at all. They are so many and we need a guide. The videos are confused.
автор: Alysia B•
Oct 20, 2016
I learned a lot in this course about all the ways one can find info online about your product/business. Some of the guest lecture videos didn't hold my attention all that well, but I'm glad we had their perspective.
автор: Deleted A•
Dec 12, 2015
In this course, Randy Hlavac does a deeper dive into the importance of social media monitoring and gives a nice overview of some key social listening tools available on the market today.
автор: Lionel G•
Jun 18, 2016
Great follow-up from the What is Social, with lots of practical examples. I have enjoyed this course and strongly advise to follow it
автор: Edward A G•
Oct 04, 2017
Material was outdated, but that's understandable.
автор: Steph L•
Mar 14, 2016
This course was informative. I especially loved the interview with Tressie from Taco Bell. I feel like I learned a lot from her. The only part I did not enjoy from this course was the Peer to Peer assignment. Don't get me wrong, the assignment was very informative. I love the concept of peer to peer assignments because I get to learn so much more in different sectors. However, socialmention.com was NOT working for me. It was very slow and I could not even load the page. I had to go to a cafe with high speed internet in order to load my keywords, hashtags, and influencers, but I couldn't until the last day (which is why I handed in my assignment late). Other than that, this course was (probably) better than the first one.
автор: Rivière M•
Feb 08, 2016
автор: Nicholas M•
Mar 17, 2016
The material is very Helpful
автор: Mira A N•
Jul 01, 2018
Very good and interesting. The videos would be good to be updated so you didn't have to get stressed when you didn't find the sites that was down.
автор: KAREN C•
Sep 07, 2018
VERY GREAT TOOLS AND REAL LIFE EXPERIENCES PRESENTED IN THIS MOOC!
автор: Kevin B•
Jul 25, 2018
This course is very hands on. It taught me practical skills I could use immediately. Might need to be updated in a few places.
автор: Sumit C•
Jun 01, 2019
The tools that were provided act as leverage to gain knowledge about how Social Monitoring is done and how to maximize your brand's reputation by knowing the competition in the market.
автор: Mark V•
Oct 01, 2019
Very good. Very useful. I only drop a star because many instances were not up-to-date. Provides a lot of free tools!
автор: Fiorenzo C•
Nov 24, 2018
The first two weeks were very useful, because I gained insights about many interesting Social Media Analytics platforms, but them the content stopped being relevant and up-to-date.
автор: Moutasem S•
Nov 05, 2018
The Mooc's material is old and need updating, and there is a bulk of websites registrations we didn't need to fulfill our target as it is already expired or changed the scope, on other hand it guides to the main goal of listening to the target market and interact with influencers.
автор: Katherine B•
Dec 07, 2015
I found the monitoring tools a bit difficult to grasp in the time frame.
автор: Mariana M•
Mar 10, 2017
I understand that it's important to know and get familiar with the tools but in my case I already use hootsuite to share and analyse my content. It was very confusing all the tutorials around the platforms.
автор: Fabio P R•
Feb 04, 2016
I found it was very interesting, for sure, but maybe too focused some times. Also, it seems good for listening to twitter, for example, but not other social medias that could be much more interesting in different situations.
Feb 18, 2016
I liked this course, but there is room for improvement.
For the assignment where you list keywords and hashtags associated with your target audience using Social Mention, the keyword results are only as good as the search term you use. And there was not much guidance on how to determine that search term. For instance, my target market is comprised of sales and marketing managers in corporate and creative environments. What should I search for to find out what they are talking about? I truly don't know. I took a guess and completed the assignment, but it would be helpful to understand the strategy for using social mention successfully.
Secondly, the IBM Blue Mix section did not work. I signed up (using my Coursera email) but never received a confirmation email. I checked my spam folder. I created a support ticket through IBM and received support emails, but never got the confirmation email. They re-sent it several times but it never came through. Viewing the discussions, I was not the only one this happened to. And I had stopped watching the videos because I thought I needed that access to finish the course. Getting that straightened out would be a huge improvement.
автор: Stephane D•
Mar 01, 2016
Some interesting content and great softwares/tools. However this second mooc is a bit too much on the commercial side (including VERY pricey softwares that few of us will ever use I guess). Fortunately, the other moocs of the specialization are much much better!