I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.
I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.
автор: AMIN G•
Very good and Focus on Target Market and how to findout what the consumers, influencers and companies are talking and which are the main topics about it.
автор: Cristian G G•
Although the course is not updated, since they launched in 2015, the information, the videos, and all the presentations, are super helpful and insightful
автор: Sierra R•
Im so grateful for what I'm learning and the tools given with my paid subscription. I'm having fun and building my business on social! Love this course.
автор: Mohammad M•
In this course, you are introduced by couple of great tools which help you to hear from social media as much and deep as possible. highly recommended
автор: Pramod K G•
It is very critical to listen about high value market and how to do that , the answer lies in this course. Clearly defined road map. Thanks Professor
автор: Pradyumna M K•
The tools provided here are not you get on some blogs or ads. They are genuine and give great insights. I have empowered myself by Coursera. Thanks
автор: James-Anthony G•
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
автор: Thabiso L M•
Super course! its cutting edge and I've gotten to understand social media in greater depth as a result of the teachings in this course! 100/100!
Amazing tools!! I was playing with them for hours!!! This this the future of marketing, know your customer through many virtual options!
автор: Paul K•
Love this course. Introduction to Social Media Tools and how to use them. Along with an excellent overview of a Big Brand's use of Social Media
автор: Omar H•
Valuable information, comprehensive information, new ideas in marketing, and excellent presentation by the professor. Thank you from the heart
автор: Candice S•
Really enjoyed learning much more about how to understand what target market searches for and connecting with top influences of target market.
автор: Shaun C•
There is so much to learn from this course! It's awesome. I really love that what I've learned I can immediately apply to what I'm working on.
автор: Debra L D•
I already have a Masters Degree from Northwestern's IMC program, but the Coursera course is a great way to stay current and learn new things.
автор: Hans K•
Very practical and hand-on assignment. The tools can be brought immediately into action thus the contents are very useful and of high value
автор: Marga R•
Highly relevant ! This immediately gave me ideas what to do to help in the social marketing strategies of the company I am working for.
автор: Juan A R P•
You learn Amazing tools that will shape the way you see the internet and look into your business. Fantastic Course totally recommend it.
автор: srikanth n•
Good course, I took it as a free user and really liked the material it's very simple and easy . will taken only a few hrs to complete
автор: Gregory B•
Excellent course. This is my second course of the specialization. I am sure the remaining four will be as stellar as the first two.
автор: Muhammad I•
The Importance of Listening is a useful course that really gives the insight to understanding the audience and responds well in time
автор: Sol A O•
Incredible and real course, you can see the results on your profesional persona in social media as you develop and use the tools.
автор: Natasha V•
equally excellent experience
would request if you could please share slides of all the courses it will help for future reference
автор: Ana Q•
Me encantó este curso aprendí mucho sobre como utilizar diferentes herramientas para escuchar a la audiencia que te interesa.
автор: ANITA S A•
A very useful and practical oriented course. Learnt a lot about social marketing and repositioning brands and target markets
автор: Ting J•
The Importance of Listening is a great course providing hands-on tools on how to track the social impact. Very useful tools.