Very good and Focus on Target Market and how to findout what the consumers, influencers and companies are talking and which are the main topics about it.

Although the course is not updated, since they launched in 2015, the information, the videos, and all the presentations, are super helpful and insightful

Im so grateful for what I'm learning and the tools given with my paid subscription. I'm having fun and building my business on social! Love this course.

In this course, you are introduced by couple of great tools which help you to hear from social media as much and deep as possible. highly recommended

It is very critical to listen about high value market and how to do that , the answer lies in this course. Clearly defined road map. Thanks Professor

The tools provided here are not you get on some blogs or ads. They are genuine and give great insights. I have empowered myself by Coursera. Thanks

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

Super course! its cutting edge and I've gotten to understand social media in greater depth as a result of the teachings in this course! 100/100!

Amazing tools!! I was playing with them for hours!!! This this the future of marketing, know your customer through many virtual options!

Thanks!

Love this course. Introduction to Social Media Tools and how to use them. Along with an excellent overview of a Big Brand's use of Social Media

Valuable information, comprehensive information, new ideas in marketing, and excellent presentation by the professor. Thank you from the heart

Really enjoyed learning much more about how to understand what target market searches for and connecting with top influences of target market.

There is so much to learn from this course! It's awesome. I really love that what I've learned I can immediately apply to what I'm working on.

I already have a Masters Degree from Northwestern's IMC program, but the Coursera course is a great way to stay current and learn new things.

Very practical and hand-on assignment. The tools can be brought immediately into action thus the contents are very useful and of high value

You learn Amazing tools that will shape the way you see the internet and look into your business. Fantastic Course totally recommend it.

Good course, I took it as a free user and really liked the material it's very simple and easy . will taken only a few hrs to complete

Excellent course. This is my second course of the specialization. I am sure the remaining four will be as stellar as the first two.

The Importance of Listening is a useful course that really gives the insight to understanding the audience and responds well in time

Incredible and real course, you can see the results on your profesional persona in social media as you develop and use the tools.

equally excellent experience

would request if you could please share slides of all the courses it will help for future reference

Me encantó este curso aprendí mucho sobre como utilizar diferentes herramientas para escuchar a la audiencia que te interesa.

A very useful and practical oriented course. Learnt a lot about social marketing and repositioning brands and target markets

The Importance of Listening is a great course providing hands-on tools on how to track the social impact. Very useful tools.

Excellent course that I will be able to utilize the social monitoring tools that I learned about right away in my business.