Introduction to Marketing

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From the course by Duke University
Healthcare Innovation and Entrepreneurship
42 ratings
Duke University

Healthcare Innovation and Entrepreneurship

42 ratings
From the lesson
Sizing Up the Market
Who are your stakeholders? Can you identify them? Are all stakeholders equally important? How do you analyze a market? What methods and sources do you use?

Meet the Instructors

  • Marilyn M. Lombardi, Ph.D.
    Marilyn M. Lombardi, Ph.D.
    Associate Clinical Professor
    School of Nursing
  • Bob Barnes, PhD
    Bob Barnes, PhD
    Instructor
    Biomedical Engineering