Этот курс входит в специализацию ''Специализация 商务英语课程 Business English'
商务英语课程:管理与领导力英语 Management & Leadership
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Об этом курсе
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在你的职业生涯中，你是需使用英文的商务执行主管或是经理吗 ? 那么你知道要有良好的商务英文沟通能力是需要有专注力、字汇和运用特定的语言语法。在本课程中，你将跟着刚升迁的经理来了解她如何建立和领导出成功的团队。同时，你会将用英文来练习沟通的语言和方式，并用于以下的需求情况:
● 以诚信和尊重来召聘和训练专业的团队共同合作
● 管理及参与有条理的会议
● 召开有效率的电话会议
● 书写专业也易懂的电子邮件
本课程的活动将提供机会来分享你的经验和接收来自全世界其他专业商务人士的回馈。
Are you a business executive or a manager who uses English in your career? Then you know that good business communication in English requires focus, vocabulary, and specific linguistic structures. In this course, you will follow along a recently promoted manager as she builds and leads her team to success. Together, you will practice the language and styles of communication needed in English for:
• Recruiting and training a professional team to work together with integrity and respect
• Managing and participating in well-organized meetings
• Making telephone conferences more efficient
• Writing professional emails that are easy to read
The activities in this course will give you the opportunity to share your experience and receive immediate feedback from other business professionals around the world.
Программа курса: что вы изучите
Week
1人事与聘雇的决策 Staffing and Hiring Decisions
在本单元中，你将观察伊丽莎白如何建立她的团队的始末。你将观察她在各种情况下沟通的方法，分析她和团队的互动，从她选择的语言，无论是直接或间接的请求，你将学到更好沟通方式。经由讨论板和同侪之间评论的作业，你将综合优化你新学得的沟通技巧，并且运用在实际生活中的交谈以及活动。 In this module, you’ll follow Elizabeth through the process of building her team. You’ll look at the way she communicates depending on the situation. From this observation, you’ll be better equipped to make requests using direct and indirect approaches. by analyzing her interactions with her team, her language choices, and the communication patterns she follows. Through the discussion boards and peer reviewed assignment you will synthesize your new skills in real life conversations and activities.
7 видео (всего 43 мин.), 4 материалов для самостоятельного изучения, 8 тестов
7 видео
导论 Introduction1мин
1.1我马上召集我的团队 I'll have to build my team right away2мин
1.3 Direct and Indirect Approaches8мин
1.5 More on the Indirect Approach7мин
1.8 Summarizing Basics5мин
1.12 Making Direct and Indirect Requests7мин
1.14 Week 1 Review9мин
4 материала для самостоятельного изучения
1.2 Vocabulary Preview: Staffing and Hiring10мин
1.6 Example: An Indirect Message10мин
1.10 "Hire Smarter, Work Better"10мин
1.15 Quizlet Vocabulary Practice: Staffing and Hiring10мин
6 практического упражнения
1.4 Direct and Indirect Approaches10мин
1.7 The Indirect Approach16мин
1.9 Summarizing Basics6мин
1.11 Hire Smarter, Work Better Summary4мин
1.13 Making Direct and Indirect Requests10мин
1.16 Week 1 Test30мин
Week
2商务会议管理 Meeting Management
高效率的商务会议需要有规划、领导力与语言能力。如果缺乏这些技能，会议可能会流于无聊或缺乏生产力。虽然本单元涵盖商务会议管理的主题，但是一定不会无聊，因为我们有伊丽莎白和她的团队引导我们学习的过程。在本单元，你将观察伊丽莎白和她的团队并向他们学习。在学会商务会议管理后，你将能够规划及主持有效率的会议，重点总结会议议程的项目，然而开始发展出更好的沟通与表达的对策。 Effective business meetings require planning, leadership, and language skills and without these skills, meetings can be unproductive or even boring. Although this module covers topics related to meeting management, it’s definitely not boring because we we have Elizabeth and her team to guide us through the learning process. In this module, you’ll watch and learn from Elizabeth and her team. After completing Meeting Management, you’ll be able to plan and facilitate an effective meeting; summarize key points of an agenda item; and begin to develop strategies to help you to be better understood.
6 видео (всего 41 мин.), 6 материалов для самостоятельного изучения, 7 тестов
6 видео
2.3 Effective Meeting Practices8мин
2.6 Conference Calling4мин
2.8 Future Tense Contractions5мин
2.12 Writing Effective Summaries7мин
2.14 Week 2 Review9мин
6 материала для самостоятельного изучения
2.2 Vocabulary Preview: Meeting Management10мин
2.4 Example: Agenda10мин
2.10 The Future of Meetings10мин
2.15 Quizlet Vocabulary Practice: Meeting Management10мин
"A Conference Call in Real Life" - satire10мин
Global Meeting Planner10мин
6 практического упражнения
2.5 Effective Meeting Practices18мин
2.7 Conference Calling Strategies6мин
2.9 Future Tense Contractions8мин
2.11 Future of Meetings2мин
2.13 Writing Effective Summaries8мин
2.16 Week 2 Test30мин
Week
3领导与团队合作 Leading and Teaming
有自信地打断部署，请求澄清并且得到你要的答案，拥有发言权并保持住发言权。这些都是你在领导与团队合作中所能学得与应用的技能。 Interrupt with confidence, ask for clarification and get the answer you want; hold the floor and keep it: these are some of the skills you’ll learn and apply in Leading and Teaming.
6 видео (всего 38 мин.), 7 материалов для самостоятельного изучения, 6 тестов
6 видео
3.3 Handling Interruptions8мин
3.5 Conference Calling Tips for the Non-Native Speaker3мин
3.7 Phrases to interrupt/Hold the floor5мин
3.11 Infinitives and Gerunds8мин
3.13 Week 3 Review6мин
7 материала для самостоятельного изучения
3.2 Vocabulary Preview: Leading and Teaming10мин
3.4 Amy Cuddy's TED Talk on "Power Posing"10мин
3.9 Even More Phrases for Interruption and Clarification10мин
3.14 Quizlet Vocabulary Practice: Leading and Teaming10мин
The Lewis Model of Cultural Norms10мин
Hofstede's Cultural Comparison Tool10мин
Directions for Submitting Video/Audio10мин
5 практического упражнения
3.6 Communication Lesson Review14мин
3.8 Phrases to interrupt/Ask for clarification6мин
3.10 More Phrases for Interruption and Clarification4мин
3.12 Infinitives and Gerunds8мин
3.15 Week 3 Test26мин
Week
4规划、组织与委派 Planning, Organizing, and Delegating
如期维持业务或管理项目需要规划。这规划需要将信息组织成轻便的小套装信息，比如现况报告和电子邮件。因此，在执行规划、组织和委派时会高度专注于现况报告和电子邮件这两种文件所使用的语言。学完本单元之后，你将会运用简明的语言把大篇的重要信息总结成较小的套装文件。 Keeping the business or project running as projected requires planning. This requires information to be organized in convenient packages, like status reports and emails. Planning, Organizing, and Delegating focuses on the language of both. After completing this module, you’ll be able to use concise language to summarize key pieces of information into smaller packages.
7 видео (всего 54 мин.), 5 материалов для самостоятельного изучения, 7 тестов
7 видео
4.3 Writing Effective Emails9мин
4.5 Communicating Status Reports7мин
4.8 Business Communication/Concise Language8мин
4.12 Reading Numbers13мин
4.14 Week 4 Review: Part 16мин
4.15 Week 4 Review: Part 25мин
5 материала для самостоятельного изучения
4.2 Vocabulary Preview: Planning, Organizing & Delegating10мин
4.6 Example: Status Report10мин
4.10 Business Writing Tips-Changing Nouns to Verbs10мин
4.16 Incomplete Status Report10мин
4.17 Quizlet Vocabulary Practice: Planning, Organizing & Delegating10мин
6 практического упражнения
4.4 Writing Effective Emails16мин
4.7 Communicating Status Reports10мин
4.9 Business Communication/Concise Language8мин
4.11 Changing Nouns to Verbs2мин
4.13 Reading Numbers8мин
4.18 Week 4 Test30мин
Преподавателя
Wanda Huber
International EducatorArizona State University Global Launch
Andrea Mürau Haraway
International EducatorArizona State University, Global Launch
Jenny Young
International EducatorArizona State University Global Launch
О Arizona State University
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
О специализации ''商务英语课程 Business English'
本专业化课程可作为商务英语导论，你将学到各项主题沟通，例如管理、财务和营销。你也将会写提案、执行摘要和营销数据。你也会学到所需的语言结构来召开会议、达到销售目标、以及和其他企业交易谈判。在总体计划案，你将用英文来应用这些技能来沟通和发表新产品，并确认商务执行部门使用多样化的语言能力工具，可实际运用在商务情境和各种的实用状况。
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
Часто задаваемые вопросы
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
What level of English do I need in order to participate in the course?
This specialization was designed for business professionals and executives with an intermediate level of English. This means you can hold basic conversations in English, you can read, understand, and write simple emails, and you can understand some of what you hear in the English language news.
More specifically, your linguistic competence can be measured by your scores on the TOEFL iBT or IELTS exams. A minimum score of 4 on the IELTS exam or 31 or higher on the TOEFL iBT exam indicate an intermediate level. (Obtaining official test scores is not necessary to participate in the specialization. These scores serve only as a point of reference for learners.)
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