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Прибл. 16 часа на выполнение

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Субтитры: Английский

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Marketing CommunicationsProduct DevelopmentPlanningNew Product DevelopmentEntrepreneurship

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Прибл. 16 часа на выполнение

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Субтитры: Английский

Программа курса: что вы изучите

4 ч. на завершение

Show Me the Money!

The reality is that making games isn't just about art and creativity, though sometimes some of us wish that were the case. All art has economic considerations. Creative people need food, shelter and safe creative spaces to work within. Thus, one way or another the question of the economics of games is going to prove important. So understanding the flow of money in the game industry, as well as how to protect your own ideas will prove paramount in being able to make the craft of making games an economically justifiable activity.

10 видео ((всего 75 мин.)), 4 материалов для самостоятельного изучения, 4 тестов
10 видео
The Business of Videogames6мин
Funding Models - Part 16мин
Funding Models - Part 28мин
Where are Games Sold?12мин
How do You Make Money?5мин
IP - Intellectual Property4мин
IP - Copyright11мин
IP- Patents and Trade Secrets6мин
IP - Protecting Yourself9мин
4 материала для самостоятельного изучения
Welcome to the Dark Side...10мин
The Game Industry and Making Money10мин
The IP Conundrum...10мин
Template for SWOT Analysis10мин
3 практического упражнения
Reflecting on Games and Money6мин
The Game Industry and Money10мин
Intellectual Property10мин
4 ч. на завершение

Games are Made of People

I think one of the most important things to realize about the business of games is that games are made up of people. While I'm borrowing the line from "Soylent Green" to be a bit funny, the reality is that creative people really do live and breath the games that they make and a game can't exist without a good team behind it. In this module, you will explore the fundamentals of game production and teamwork. You will get a foundation in some of the project management tools and techniques that while you may not use them on this project will help you be a better game developer in the long run.

10 видео ((всего 65 мин.)), 5 материалов для самостоятельного изучения, 4 тестов
10 видео
It's About the People7мин
Project Management Techniques6мин
Complexity and Iteration6мин
Project Management Tools6мин
Leadership Qualities6мин
Leadership Style7мин
Leadership Tasks5мин
5 материала для самостоятельного изучения
A Game Production Primer10мин
Project Management Tools and Techniques10мин
SCRUM in 10 Minutes10мин
The Foundations of Leadership10мин
Production Schedule Template Documents10мин
3 практического упражнения
Teamwork Fundamentals Quiz10мин
Project Management Quiz8мин
Leadership Quiz8мин
4 ч. на завершение

Pitching Your Game and Yourself

It may seem a bit cliché, but the idea that perception is reality is perhaps doubly important in games. This doesn't mean that style rules over substance, but that they ultimately both have to exist. That can be a hard thing to hear, that how you present something (including yourself) is as important as what you are saying. This is why in this module we want you to think about presenting yourself or your game and how to best position it or you to get a job or interest people in your project. We're not asking you to write this time, so get ready to pitch!

9 видео ((всего 74 мин.)), 5 материалов для самостоятельного изучения, 2 тестов
9 видео
Public Speaking - What Works?8мин
Effective Visuals5мин
How to Demo Your Game7мин
Getting a Job...9мин
Perfecting the Resume8мин
Finding a Game Job9мин
Interested People Are Interesting6мин
5 материала для самостоятельного изучения
Some Notes on Your Personal or Game Pitch10мин
Positioning Yourself10мин
The Portfolio10мин
Going Indy...10мин
Pitching Yourself...10мин
1 практическое упражнение
The Art of the Demo10мин
4 ч. на завершение

Entrepreneurship and Starting a Company

Starting a company isn't for everyone. But it is also good to know what goes into starting a company even if you're not the one doing it. Often times, as an employee, it can feel pretty arbitrary why a company makes the decisions it does (and sometimes it is, but for the sake of argument, we'll assume that the person at the helm of the company isn't just making random decisions). But, often there is a logic there and understanding why a company does what it does is often rooted in the logics that we will be discussing here.

7 видео ((всего 47 мин.)), 4 материалов для самостоятельного изучения, 3 тестов
7 видео
Launching a Business6мин
Business Structures8мин
Business Planning7мин
Client Communication7мин
Physical Communication6мин
4 материала для самостоятельного изучения
Your Friends are NOT a Company10мин
Launching a Business10мин
Work for Hire and Clients10мин
Competitive Analysis Templates and Discussion10мин
2 практического упражнения
Launching a Business Quiz8мин
Work for Hire Communication Quiz6мин
Рецензии: 128Chevron Right


начал новую карьеру, пройдя эти курсы


получил значимые преимущества в карьере благодаря этому курсу

Лучшие отзывы о курсе Business of Games and Entrepreneurship

автор: AAJun 5th 2016

A 'must' for everyone! Entrepreneurship is something unique, is not for everyone but can be reached with some effort. A course that can be applied to all areas. Nice experience.

автор: RDJan 31st 2017

I am grateful to Coursera and MSU for this great leaning opportunity.Thanks Coursera and MSU for providing me such a great learning opportunity.Rafi Ud Din-Pakistan.



Casey O'Donnell

Associate Professor
Media and Information

О Университет штата Мичиган

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

О специализации ''Геймдизайн и разработка игр'

Break into the video game industry with theoretical, technical, and business knowledge from one of the world’s best programs. This Specialization covers the theoretical and practical foundations of video game production using the Unity 3D game engine. The Specialization is taught by faculty at Michigan State University with over fifty years of combined experience building games and teaching game production. Michigan State University is one of the top-rated game design and development programs in North America. You’ll learn to develop a game concept; prototype, test, and iterate on your ideas; and navigate licensing, marketing, and other business considerations. The specialization builds a solid foundation for industry roles as a gameplay designer, level designer, technical designer, technical artist, programmer, or producer. The capstone partner for the specialization is the online game portal Kongregate, which provides an avenue for distribution of the capstone project, as well as a pathway for monetization for aspiring game developers....
Геймдизайн и разработка игр

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