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Вернуться к The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

Отзывы учащихся о курсе The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy от партнера Школа бизнеса ESSEC

Оценки: 935
Рецензии: 233

О курсе

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

Лучшие рецензии


31 июля 2017 г.

very useful and rich with it content , the complimentary reading is awesome and indeed needed

the final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM


30 апр. 2022 г.

I have been working in the hospitality industry for around 3 years. I found a lot of useful knowledge in the course. It is practical and informative. Highly recommend the course.

Фильтр по:

176–200 из 229 отзывов о курсе The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

автор: Jolita S

18 окт. 2020 г.

There was a lot of video and reading materials not acceptable from complementary readings

автор: Jennifer P

20 мая 2020 г.

Attention, les liens vers la majorité des sources de lecture contiennent une erreur 404.

автор: Gabriela A R M

16 сент. 2019 г.

Excelente información. Si se implementaran más ejemplos prácticos, sería aún mejor.

автор: Cyril G

20 янв. 2016 г.

Very helpful. Only wish we had more opportunity to practice on a facultative basis.

автор: Dmitry K

29 мая 2019 г.

The fundamentals are great, a little practical work would be greatly appreciated

автор: Nicola V D W

14 окт. 2021 г.

The material was presented clearly. Very informative.

автор: Michal V C H

14 сент. 2017 г.

I thing there are few errors in Final Exam.... :-)

автор: Priyanka J

11 мая 2021 г.

Reading material and videos were not available.

автор: Gabriela H

25 мая 2020 г.

Good base but needs to be updated.

автор: Camila V E

14 авг. 2017 г.

Nathaniel was great to learn from.

автор: Irabor S

21 февр. 2022 г.

Very comprehensive and relatable.

автор: Plamen S S

10 июля 2020 г.

Good course.excellent videos

автор: Assoh F G

30 мар. 2021 г.

j'ai beaucoup aimé le cours

автор: Kusuma J

17 апр. 2020 г.


автор: Hugo M M

14 мар. 2016 г.

This course is a bit repetitive and provides only a few real life examples. As well as this, the evaluation of this course is based on the result of a single quiz of 15 questions, which is not enough to prove any knowledge at all. I think it should focus on a more practice oriented course in order to master the price optimization process and see how it fluctuates in real life examples.

However, this course gives great insights and useful concepts that are of huge importance to the application of the revenue management activities.

автор: Lorena F V

23 янв. 2022 г.

Es una buena introducción al mundo de Revenue Management para el sector hotelero. La razón de mi puntuación se debe a la falta de actualización de muchas de las lecturas y soportes adicionales, que seguramente hubieran complementado mucho más el curso.

автор: Damian B N

15 дек. 2019 г.

Interesting course as introduction to Revenue Management. It is really a shame that most additional readings and videos are no longer available. Also some of the written materials have basic grammar and spelling mistakes.

автор: Lucio V

6 янв. 2020 г.

Los conceptos teóricos muy buenos. Falto aplicación practica. Sentí que las preguntas de los tests daban por supuestos conceptos y prácticas no desarrolladas. La gran mayoría de material de apoyo no estaban disponibles.

автор: Jani N

14 июля 2020 г.

Good knowledge over all. Most of the suplementary readings did not work at all. That was a bummer. Also could not watch the videos as the guys were moving theirs hands like crazy people :) but the audio was ok.

автор: Arno P P

17 авг. 2020 г.

A nice and lively presentation - thank you. It is however a complex topic and will demand additional reading, which is fine. The reason for the 3 stars - a slower pace would have been great.

автор: Polydefkis B

9 мая 2020 г.

While the course content and execution is great, having a pdf of the content at hand would be helpful during class. Also, the course is 5 years old and most links do not work anymore

автор: Melville J F

9 мая 2020 г.

The content was well delivered. But the additional resources links are expired or do not exist. They need to be updated. Final Exam questions quite a task

автор: alex s

29 нояб. 2015 г.

Tests and quizzes don't really ask the right things and the answers given are hard to understand. Bad quizzes but lectures informative.

автор: Nicolas P

24 мар. 2020 г.

This MOOC is a little hard to understand, perhaps dedicating more time to explain and unerstand terminology could be a great idea.

автор: Viktor M

15 февр. 2020 г.

Its a decentt course, but most of the additional readings have experied. Would not recommend to pay for this!