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Отзывы учащихся о курсе The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy от партнера Школа бизнеса ESSEC

Оценки: 935

О курсе

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

Лучшие рецензии


31 июля 2017 г.

very useful and rich with it content , the complimentary reading is awesome and indeed needed

the final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM


30 апр. 2022 г.

I have been working in the hospitality industry for around 3 years. I found a lot of useful knowledge in the course. It is practical and informative. Highly recommend the course.

Фильтр по:

151–175 из 229 отзывов о курсе The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

автор: Daniel H

11 февр. 2019 г.

A great course with very interesting insights on Revenue Management strategies. A lot of the external and extra reading links are broken which is a shame, however, the course content itself is very good!

автор: Andrej S

20 нояб. 2016 г.

Solid course, but needs a little bit of a more practical application of the theory presented. All in all fine upgrade for people that up to now haven't had the awareness of revenue management importance.

автор: Javier N

27 апр. 2021 г.

Good course. To be honest, I didn't like the final exam. I think the exercises are too simplified and have a lot of assumptions, specially for the elasticity of demand of some customer segments

автор: Andreas O

6 мар. 2021 г.

Very informative for beginners. The course might need an update since there have been developments in the in the industry. Furthermore, some of the readings and videos were not accessible.

автор: Porche G

15 нояб. 2019 г.

This is a good course for someone (like myself) to take if they do not have a revenue management background. I wish I could've taken this when I first got here in January!

автор: Tiffany J

23 апр. 2021 г.

Overall pretty clear and very informative. However a lot of the extra reading materials were links that no longer work. Otherwise, very concise introduction to this topic.

автор: Elisa R

9 нояб. 2020 г.

A very good course overall, straight to the point and clearly explained, covering fundamental concepts and procedures. I would add more examples and practical exercises.

автор: Pitanu B

14 апр. 2020 г.

I would recommend that people take this series of courses, I definitely learned quite a bit from it, even though I have worked in the tourism industry for 20 plus years.

автор: Hugo D L

6 апр. 2020 г.

nice course expect the final exams, the 15 cases where really hard to understand base on the sentences construction. Maybe it's a English translation end's up mixed.

автор: Rafael L d S

18 мар. 2019 г.

Curso muito bacana, ficou a desejar apenas nos materiais de apoio, onde alguns links não funcionam mais e alguns videos já não estão ativos no Youtube.

автор: Thomas F

1 мар. 2021 г.

Actually, the course is not bad. But the videos and documents are quite old. This part of the specialization needs a revision to a more current state.

автор: Kullen O

9 мар. 2021 г.

Everything was able to connect deeply into my experience based knowledge to enhance better thinking towards hotel operation and finance. Thank you.

автор: Barbara H d N G

16 июня 2020 г.

I really enjoyed the classes, learned a lot, but unfortunately most of the links for complementary reading were not working properly.

автор: Gianluigi B

5 дек. 2015 г.

Last lessons were a bit repetetives. I suggest to introduce more real case studies or revenue strategy building process simulation.

автор: Fernando R

7 авг. 2017 г.

A very good course. I learned so much about revenue management.

Is a good start for people who want to enter the hotel industry.

автор: Uxia B M

30 мар. 2020 г.

Thank you for this course, the content is appropriate however I have missed some more practical cases, like in the final exam.

автор: Arturo M P

6 июня 2021 г.

some links for reading materials does not properly work

information of this course is relevant and up to date

автор: James C

9 июня 2017 г.

Good for fundamental level.

But the exam is a bit difficult as there was no similar examples in the course.

автор: Ludovit M

20 февр. 2021 г.

Some of the additional reading have not been available. Otherwise the Course videos, have been very good.

автор: Mario J F

21 июня 2020 г.

Great course, the only bad thing I can say is that some of the extra reading materials were not available

автор: Sharon K

11 мая 2018 г.

A n informative course however many of the links within the complimentary readings are not working.

автор: Ana T S d S

14 июня 2020 г.

This course is super interesting to have a good idea/ a high-level view of Revenue Management.

автор: José M D V

12 апр. 2020 г.

Muy bueno, lo unico que no me gusto que en los reading list la mayoría de los link estan rotos

автор: Shiny Z

25 нояб. 2015 г.

You can get to know about basic points about RM, like user segments, forecasting and pricing.

автор: Yeik T

21 янв. 2018 г.

Only Thing I have to suggest is no explanation or showing right answer for exam result. Why?