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Отзывы учащихся о курсе The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy от партнера Школа бизнеса ESSEC

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Оценки: 935

О курсе

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

Лучшие рецензии

YZ

31 июля 2017 г.

very useful and rich with it content , the complimentary reading is awesome and indeed needed

the final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

DT

30 апр. 2022 г.

I have been working in the hospitality industry for around 3 years. I found a lot of useful knowledge in the course. It is practical and informative. Highly recommend the course.

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26–50 из 229 отзывов о курсе The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

автор: Akorede E

17 апр. 2020 г.

The course is so helpful and it was delivered in a very clear term, the instructor are very knowledgable of the subject with excellence presentation skills.

автор: Luiz C V d O F

27 окт. 2021 г.

A​ very good introductory course for begginers like me. As an intern in Pricing I found it easy to assimilate and a satisfying course about segmentation.

автор: Ricardo a c c

8 июня 2020 г.

Excelente curso, explica los conceptos fundamentales del Revenue Management que son tan fundamentales para la optimización de la utilidad de la empresa

автор: Tripthi M

23 мар. 2018 г.

Being new to the Hospitality industry and revenue management, I learned a lot of new concepts. It is a very good course without lengthy assignments.

автор: Yuanqiang P

10 мая 2019 г.

A very detailed and full scope course of getting understanding the necessity of revenue management (strategy) for a well-operated hotel business.

автор: Honestus A

29 апр. 2020 г.

I am so glad that I completed this course during quarantine, I am so happy for this learning system. I am looking forward to get another course.

автор: Peter G

15 окт. 2017 г.

It was an amazing course which helped me understood basics of Revenue Management.

Thank you all for your very interesting and useful course!

автор: Juan P A

15 июля 2019 г.

Very interesting to start with the knowledge of strategic pricing. I manage a company with touristic apartments and it had helped me a lot.

автор: Алексей К

9 февр. 2020 г.

Great information that you can't find easily enough in web. Structured and understandable. Thank you, Coursera and ESSEC Business School

автор: Maristela V

20 авг. 2017 г.

I learned so much in this course, and I love I have places to go to find more resources and literature about subjects that interest me.

автор: Raja A

5 нояб. 2020 г.

Good collaboration between Essec and Duetto.

Suggestion: more real life example or more exercise in form of excel for forecasting.

автор: Linh L

7 нояб. 2019 г.

This course provided fundamental information about revenue management. It was very helpful! And I can relate to my job at a hotel.

автор: Ibán M T

16 нояб. 2015 г.

Up-date content and well expalined concepts .

Added value as reading and links . It really engagement me to going on for the next.

автор: J V S

19 нояб. 2016 г.

Excellent course. Very interesting, and well taught. Good supplemental graphics. I wish all courses were like ESSEC's courses.

автор: Doris G

16 нояб. 2020 г.

I am so pleased and grateful with the knowledge I am getting through this experiences. They will be very useful in my career.

автор: Dean I

24 апр. 2020 г.

Clear, informative, well structured and perfect length of videos and reading materials. A great course that I would recommend!

автор: Yulia S

18 окт. 2018 г.

Great course giving proper understanding of how does revenue management work and how to work efficiently with data and pricing

автор: Михайлик Е Э

7 окт. 2017 г.

I was very interesting and informative. Excellent speaker. Good and understandable examples. Huge gratitude for the course!

автор: Umarov K H

3 мар. 2018 г.

Thank you very much to all the teachers and founders of this great course. It is very preciuos knowledge for hoteliers.

автор: David S H Z

7 апр. 2022 г.

Very usefull and updated information about how to plan ahead when dealing with your rates. This is just what I needed.

автор: Irene

5 июня 2020 г.

Contents of the course is useful and relevant for the hotel industry. Great examples provided for easy understanding.

автор: Sunil P

2 авг. 2020 г.

Very learning and hand on approach

Assignment and projects are worth a million

Thanks a lot for your initiative

автор: ΜΕΡΟΠΗ Β

16 февр. 2021 г.

If you want to take all the fundamental knowledge of the revenue strategy it is essential take this course.

автор: Abubakar A N

3 янв. 2019 г.

Good course from qualified facilitators. Would have been better if the course wasn't centred on just hotels

автор: Martin N

21 апр. 2021 г.

Great Course! I learned so much! I have made such a big step forward in learning for my desired industry.