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The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy, Школа бизнеса ESSEC

4.6
Оценки: 445
Рецензии: 88

Об этом курсе

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

Лучшие рецензии

автор: YZ

Aug 01, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

автор: ES

Nov 26, 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

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Рецензии: 84

автор: Joseph A. Dudar

May 20, 2019

I've been in hotel business for over 10 years and this course reawakened me and extended my understanding.

автор: Andres Lopez Iglesias

May 17, 2019

Overall I´d say this course is not updated at all to be honest. Articles you find around the course are from 2014/2015 and part of them as some videos are not accessible anymore. But I like the way it´s structured you will also find quite interesting staff as a couple of books (from 2015) but you´ll learn the basis

автор: Yuanqiang Pan

May 10, 2019

A very detailed and full scope course of getting understanding the necessity of revenue management (strategy) for a well-operated hotel business.

автор: Vinay Manohar Tenneti

Apr 10, 2019

Its a great learning platform who is keen in excelling their learning in today's mechanical life

автор: Rafael Lima de Sousa

Mar 18, 2019

Curso muito bacana, ficou a desejar apenas nos materiais de apoio, onde alguns links não funcionam mais e alguns videos já não estão ativos no Youtube.

автор: Yann Sypniewski

Mar 16, 2019

Was actually pretty interesting and the teacher was really good. Thanks

автор: DANIEL RODRIGO PARRA ROMERO

Mar 11, 2019

Good content ! Besides it is guided by a known revenue company partner and experts.

Only 4 starts as the evaluation of the concepts seems more like a memory and find the tricky question than a practice or a sum up of highlights of the MOOC.

And also there is space to improve narrative and additional support and videos

автор: Deleted Account

Mar 05, 2019

great course !

автор: Daniel Hobden

Feb 11, 2019

A great course with very interesting insights on Revenue Management strategies. A lot of the external and extra reading links are broken which is a shame, however, the course content itself is very good!

автор: Ramin Zeynalli

Feb 03, 2019

very good course to learn the basics of the revenue management