With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
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Лучшие отзывы о курсе THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY
Very interesting to start with the knowledge of strategic pricing. I manage a company with touristic apartments and it had helped me a lot.
I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.
very useful and rich with it content , the complimentary reading is awesome and indeed needed the final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM
Good course. To be honest, I didn't like the final exam. I think the exercises are too simplified and have a lot of assumptions, specially for the elasticity of demand of some customer segments
Специализация Hotel Management: Distribution, Revenue and Demand Management: общие сведения
Market hospitality services, manage demand, and optimize revenue.
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