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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,007 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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201 - 225 of 4,440 Reviews for Foundations of Digital Marketing and E-commerce

By Mateeullah K A

Sep 7, 2023

This is a very interesting and informative course for foundations of digital marketing. I have learned a lot of new concepts and terms in this course. I had also gained a lot of knowledge regarding how to develop digital marketing goals and strategies. Overall this course helped me a lot in gaining new insights regarding digital marketing

By Syed A A R

Oct 26, 2022

* I would like to thank IRM, Ignite, Google and Coursera for providing me this opportunity.* I highly apricate and really enjoyed overall learning from expert mentors. * I highly recommend completing this to one who wishes to start a new career like me. * I thank the Institute of Rural Management for providing scholarship opportunities.

By Israel C E

Oct 18, 2022

Excellent and simple, but full of what is Digital Marketing and E-commerce at this precise moment, made by Google collaborators who at the same time are technological entrepreneurs. It is the theory and practice and also business mentoring that makes this program so useful and promising to those who will start in this branch of business.

By Kristen B

Sep 13, 2023

This was a very good introduction to digital marketing and e-commerce. Not only did it break down what these are, but also how they are used by businesses. The course shared some difference job opportunities within these fields. It also broke down all of the new terms and definitions in digestible chunks that were easy to comprehend.

By Carl S

Feb 26, 2023

Having over 20 years of experience in the digital marketing space this course was a great refresher. The assignments were insightful and the facilitators were knowledgeable, which made the program easily digestible. I highly recommend this program for anyone at an entry level or those that have been out of the industry for a season.

By Ndinyah D

Jul 5, 2023

Overall, I am grateful for the valuable insights gained thus far, and I am excited to continue expanding my knowledge in e-commerce and digital marketing. The program has provided a solid foundation, and I look forward to applying these concepts to real-world scenarios and exploring emerging trends in this ever-evolving landscape.

By Tushar V

Jul 18, 2022

From reading a review to writing my own, i have really came a long way. Being honest, i was very confused at the initial stage about which place or platform would be the best for me to start my digital marketing career and then i got this as a recommendation from my brother. I'm glad that i found this. Thanks Coursera & Google :)

By William P

Sep 5, 2022

I'm thankful for finding the Foundations of Digital Marketing and E-Commerce Certificate program. The first course instantly showed me what mistakes I've made and provided the required knowledge. To successfully re-launch and continue growing my business. I'm excited to learn additional knowledge within this course; thank you!

By Angelique R

Sep 4, 2022

The introductory course is well structured and provides great overview of all things digital marketing and e-commerce. Things are easy to follow and the assignments are a great way of testing your knowledge through out and check in on what you've learned. Highly recommend this for anyone wishing to learn more about the field

By Ana L P S

Aug 14, 2023

I'm absolutely loving this course! The way they break down and handle each topic is like a guiding light for people like me who are aiming for a career switch. The course setup and how they present everything have been super helpful in helping me gain the knowledge I need for this exciting new chapter in my career journey.

By yasen a m h

Aug 3, 2023

Coursera's "Foundations of Digital Marketing and E-commerce" is a top-notch course for aspiring marketers. The instructors' expertise, clear explanations, and practical exercises make it a must for anyone venturing into digital marketing. The community support and self-paced learning add to its appeal. Highly recommended!

By fayyaz a

Jun 17, 2022

Through this course, I have learn about Content Marketing, Social Media Marketing, Email Marketing, Mobile Marketing, SEO and Digital Campaigns. Also, at the end of each session, i have done to me given assignments that will increase my chances of being practical and will help me to get hired on my right path of interest.

By Regina S

Jun 2, 2022

Thank you for sharing your knowledge with me. This will come in handy for my next professional move. All of the information is provided in a clear, concise, and easy-to-understand manner. Because the lecture is so short, the learning environment is considerably more focused. I'm hoping to be able to attend the next class.

By Dimas A

Feb 13, 2023

This course really helps me to acknowledged Digital Marketing and E-commerce. I hope by learning this course I can get the job that I desire in the future, from now on. Thanks to all of the lecturers who gave such a good learning. Thanks to coursera for providing the platform to learn lot of knowledges to improve myself.

By Veronica S

Dec 3, 2023

I feel like this course provided an excellent introduction to Digital Marketing. What I especially loved were the videos from actual employees and hearing the stories of how they made it into this industry. The videos are short enough to keep you motivated, but full of information. Overall, fully recommend this course!

By Sajid N

Nov 2, 2022

Although Google says you do not need any previous qualifications to take this course, I have to say it is not very easy. You should have some idea about the concepts already, and then this course will do wonders building on that existing knowledge. Otherwise, it can be a lot to take in for beginners, but not impossible!

By Nur A b M N

Oct 2, 2023

I learned in detail the steps to begin digital marketing, starting with creating a marketing funnel. Prior to this, I had no knowledge of what a marketing funnel was. The most intriguing aspect that I enjoyed was learning how to measure marketing success and define marketing goals. It was entirely new knowledge to me.

By Sandy N

Mar 15, 2024

This course is really interesting. The materials are engaging and captivating and the course covers the essentials with clarity and depth. I am delighted, and as someone eager to delve deeper into the world of digital marketing, I'm already counting down the days until I can enroll in the next level of this program.

By Joseph H

Sep 7, 2023

This was a very amazing foundational course. I have been able to take the information that I have learned in this course and apply it in my store, https://assurancecoffee.shop. I have also been able to help other ecom business owners understand the customer journey better. I am looking forward to the next course.

By Seemab K

Sep 23, 2023

I completed the course in almost a few weeks and I am eager to enroll in the next course. The courses are designed in an easy way for learners. The instructors are amazing and they covered the course like putting a river in a glass. I was really an amazing experience learning on Coursera that is powered by Google

By Kristen D

May 2, 2023

Coming from a completely different industry background, this course was pivotal in learning the basics of the field I wanted to get into. Since starting (and completing) this course, I have gotten a job offer in digital marketing and I now have a strong foundational knowledge of digital marketing and e-commerce!

By VINCENT N

Mar 19, 2023

I really enjoy this course. The materials are well organized and gives the learner the needed support to navigate the course and learn what they should know and be able to practice it. I'm glad I have gaine the crucial skills of Marketing, Customer loyalty, E-commerce, Marketing Analtics, and Customer Outreach.

By Malinga S

Nov 4, 2023

I just completed the "Foundations of Digital Marketing and E-commerce" course, and it was excellent. I learned about crucial aspects of digital media and e-commerce, including strategies and practical applications. This course is a valuable resource for those looking to grasp the fundamentals of these fields.

By Jorge L

Sep 21, 2023

I did not realize how much goes into a campaign. Understanding some of the data helps me with the story and what goes into marketing. I love the way it is broken into small lessons. For me it makes it easier and I love how you can print the transcript of the lessons. I used them as notes and it saves me time.

By Devin W

Jul 8, 2023

This course was chalk full of informative content that effectively laid out what digital marketing and E-commerce are all about. From the beginning, it was made very clear that this skillset is an integral part of any business's success in the online world, and that its importance will only continue to grow!