Using the transition matrix to make predictions in R (Recital 2)

From the course by Школа бизнеса ESSEC
Foundations of marketing analytics
351 ratings
Школа бизнеса ESSEC
351 ratings
Course 2 of 4 in the Specialization Strategic Business Analytics
From the lesson
Module 4 : Customer lifetime value

Meet the Instructors

  • Arnaud De Bruyn
    Arnaud De Bruyn
    Professor at ESSEC Business School
    Marketing department