Об этом курсе

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Effective communication is a core skill that nearly every health professional will need and use during their careers. Yet, few health professionals receive even basic training in how to design communications to be clear and successful. As “foundational skills,” the content in this course can be applied to both oral and written communication, within and beyond health.
Learners will develop the skills to: analyze and tailor a communication effort for different audiences, develop clear messages, create logical and compelling stories, understand and apply important considerations with language as well as nonverbal communication.

This course is valuable and appropriate for both beginning and experienced health professionals who need to communicate effectively with other professionals, patients, policymakers, or the broader public.. Content is relevant to public health professionals, clinicians of all types (medical, nursing, dentists, social work, etc.), health advocates, and scientists and researchers in any health domain..

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Гибкие сроки

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Начальный уровень

Прибл. 14 часов на выполнение

Английский

Субтитры: Английский

Чему вы научитесь

Define and collect important information about a target audience in order to make appropriate decisions about the communication effort

Select an audience-appropriate communications goal

Craft a clear, concise core message for a communication effort

Deploy at least two different types of narrative structures to support communications about health topics

Приобретаемые навыки

Health CommunicationStorytellingCommunicationMessagingTailoring communications

Сертификат, ссылками на который можно делиться с другими людьми

Получите сертификат по завершении

100% онлайн

Начните сейчас и учитесь по собственному графику.

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.

Начальный уровень

Прибл. 14 часов на выполнение

Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя

1

Неделя 1

2 ч. на завершение

Week 1

In Week 1, we will consider how knowing your audience and your specific goals are the critical first steps to designing effective communications.

2 ч. на завершение

8 видео ((всего 51 мин.)), 3 материалов для самостоятельного изучения, 5 тестов

8 видео

Fundamental Concepts3мин

What can go wrong?7мин

Audience and Goals11мин

Creating an Audience-Goal Worksheet7мин

Audience-Goals Example: Community Brochure5мин

Audience-Goals Example: Scientific Conference6мин

Audience-Goals Example: Advocacy Brief5мин

Audience-Goals Example: This Course Segment4мин

3 материала для самостоятельного изучения

Faculty Introduction and Acknowledgements1мин

Help Us Learn More About You!5мин

Note about videos1мин

5 практических упражнений

Introductory Story of Science exercise20мин

Audience / Goals Practice: Public Meeting10мин

Audience / Goals Practice: Genetic Test Report10мин

Audience / Goals Practice: Annual Clinic Report10мин

Audience / Goals Practice: Airport Poster10мин

Неделя

2

Неделя 2

3 ч. на завершение

Week 2

In Week 2, we will focus on developing clear takeaway messages so that communications can achieve their objectives.

3 ч. на завершение

6 видео ((всего 40 мин.)), 2 материалов для самостоятельного изучения, 8 тестов

6 видео

The Importance of Message Prioritization6мин

What makes a good Central Message?7мин

Idea Space3мин

Inverted Triangle7мин

Inverted Triangle Examples11мин

Inverted Triangle Useful Structure4мин

2 материала для самостоятельного изучения

Half-Life Your Message Activity Instructions10мин

A Note About The Next Set Of Items1мин

8 практических упражнений

Half-Life Your Message Reflection15мин

Create a Central Message30мин

How many points in a paragraph (1)5мин

How many points in a paragraph (2)5мин

How many points in a paragraph (3)5мин

Critique / rewrite paragraphs10мин

Evaluate summary using rubric (1)10мин

Evaluate summary using rubric (2)10мин

Неделя

3

Неделя 3

2 ч. на завершение

Week 3

This week, we focus on using plain language to avoid jargon, and continue to practice finding a clear central message.

2 ч. на завершение

4 видео ((всего 31 мин.))

4 видео

Central Messages in Data Graphics10мин

Active vs. Passive Voice6мин

Tools and Sites for Plain Language8мин

Dejargonizer video5мин

2 практических упражнения

Passive voice to active voice10мин

Replacing jargon in sentences20мин

Неделя

4

Неделя 4

4 ч. на завершение

Week 4

In Week 4, we will learn how to use narrative forms to tell the story of science and how to think about the larger macro-structures of messages, especially when your message is designed to advocate for your central point.

4 ч. на завершение

13 видео ((всего 56 мин.)), 3 материалов для самостоятельного изучения, 3 тестов

13 видео

Power of Stories4мин

The Link Between Messaging and Narrative3мин

Health Sciences & Management Can be Stories4мин

ABT (And, But, Therefore)7мин

ABT in Science Stories6мин

Other Examples of ABT3мин

ABT X 24мин

The Findings ABT2мин

Post-Interview debrief Dr. Skip Lupia4мин

One-pager Briefs4мин

Advocacy Examples: Inverted Triangles + ABT3мин

Advocacy Example: Repeated Inverted Triangle4мин

Macro- vs. Micro-Message Structures1мин

3 материала для самостоятельного изучения

External Video (10 min): Communicating to Policymakers10мин

Letter to EPA: CPP Replacement10мин

Letter to EPA: Toxic Substance Control Act10мин

2 практических упражнения

Evaluate ABT x 2 examples20мин

Create ABT x 2 from provided research paper45мин

Часто задаваемые вопросы

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?

You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Is financial aid available?

Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

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Foundational Skills for Communicating About Health