Effective communication is a core skill that nearly every health professional will need and use during their careers. Yet, few health professionals receive even basic training in how to design communications to be clear and successful. As “foundational skills,” the content in this course can be applied to both oral and written communication, within and beyond health.
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Foundational Skills for Communicating About Health
Мичиганский университетОб этом курсе
Чему вы научитесь
Define and collect important information about a target audience in order to make appropriate decisions about the communication effort
Select an audience-appropriate communications goal
Craft a clear, concise core message for a communication effort
Deploy at least two different types of narrative structures to support communications about health topics
Приобретаемые навыки
- Health Communication
- Storytelling
- Communication
- Messaging
- Tailoring communications
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Мичиганский университет
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
Программа курса: что вы изучите
Week 1
In Week 1, we will consider how knowing your audience and your specific goals are the critical first steps to designing effective communications.
Week 2
In Week 2, we will focus on developing clear takeaway messages so that communications can achieve their objectives.
Week 3
This week, we focus on using plain language to avoid jargon, and continue to practice finding a clear central message.
Week 4
In Week 4, we will learn how to use narrative forms to tell the story of science and how to think about the larger macro-structures of messages, especially when your message is designed to advocate for your central point.
Рецензии
- 5 stars82,75 %
- 4 stars11,49 %
- 3 stars2,29 %
- 2 stars1,14 %
- 1 star2,29 %
Лучшие отзывы о курсе FOUNDATIONAL SKILLS FOR COMMUNICATING ABOUT HEALTH
thank you very much for this skills gain course,this course is very helpful to increase my communicating skills.a lot of thanks to instructer and team coursera.thank you very much.
Found it valuable, explained clearly and in simple terms
I have learned a lot in this course. It is not boring because they provide not only readings but also video. Thank you so much!
Dr Brian is an excellent teacher with precise and discrete ideas amalgamated together so well to get an overall core of the communication skills was way too easier and clear. Thank you so much.
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