Regression - Based Modeling

From the course by Университет Эмори
Forecasting Models for Marketing Decisions
29 ratings
Университет Эмори
29 ratings
Course 3 of 6 in the Specialization Foundations of Marketing Analytics
From the lesson
Basics of Forecasting Models
This module will discuss how to identify the necessary components of a forecasting model based on patterns in the history data. You will also be able to evaluate the performance of a forecasting model using both in-sample and out-of-sample metrics.

Meet the Instructors

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School