Interview with Paolo Bongiovanni of Eataly

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From the course by Университет Боккони
Food & Beverage Management
775 ratings
Университет Боккони
775 ratings
From the lesson
Products vs. Markets
How products generate value for the customer and how customers value products and their quality.

Meet the Instructors

  • Gabriele Troilo
    Gabriele Troilo
    Associate Professor
    Department of Marketing