Interview with Paolo Ziliani - Berlucchi

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From the course by Университет Боккони
Food & Beverage Management
777 ratings
Университет Боккони
777 ratings
From the lesson
Tradition vs. Innovation
The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.

Meet the Instructors

  • Gabriele Troilo
    Gabriele Troilo
    Associate Professor
    Department of Marketing