Interview with Floris Cobelens of Heineken - Managing Huge Brand Portfolios

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From the course by Университет Боккони
Food & Beverage Management
775 ratings
Университет Боккони
775 ratings
From the lesson
Small vs. Big
Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets.

Meet the Instructors

  • Gabriele Troilo
    Gabriele Troilo
    Associate Professor
    Department of Marketing