In this course, Parsons faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty.
Этот курс входит в специализацию ''Специализация Transforming the Fashion Business'
от партнера


Об этом курсе
At least 2 years experience in fashion retail, marketing, brand management, or similar creative businesses.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаЧему вы научитесь
How to design an experiential retail strategy
Ways to apply various fashion system methodologies
How to manage an omnichannel retail business model
Ability to analyze the digital future of the retail experience
Приобретаемые навыки
- Merchandising
- omnichannel processes
- Customer Journey Mapping
- retail strategy
- E-Commerce
At least 2 years experience in fashion retail, marketing, brand management, or similar creative businesses.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаот партнера
Программа курса: что вы изучите
Fashion Retail Transformation
Retail Operational Planning for Future Business Models
Fashion E-Commerce
Fashion Distrbution Strategy for the Post-Pandemic Era
Рецензии
- 5 stars78,68 %
- 4 stars14,75 %
- 3 stars3,27 %
- 2 stars1,63 %
- 1 star1,63 %
Лучшие отзывы о курсе FASHION RETAIL TRANSFORMATION
The Audio settings were very low for this course compared to other courses on coursera that I have taken, despite of full volume the videos seemed that their recording was pretty low volume
As an experienced retail associate, and now manager, this course was engaging, and providing a different and progressive perspective on the future of fashion retail.
this course is amazing and it's help me understand about retailing much better than before!
Специализация Transforming the Fashion Business: общие сведения

Часто задаваемые вопросы
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What background knowledge is necessary?
Is this course truly 100% online? Do I need to attend any classes in person?
What does this course cover?
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