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Вернуться к Content Strategy for Professionals: Engaging Audiences

Отзывы учащихся о курсе Content Strategy for Professionals: Engaging Audiences от партнера Северо-Западный университет

Оценки: 595
Рецензии: 161

О курсе

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

Лучшие рецензии

14 сент. 2018 г.

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.

19 дек. 2019 г.

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

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151–159 из 159 отзывов о курсе Content Strategy for Professionals: Engaging Audiences

автор: Rachel M

7 июня 2021 г.

The course itself was a bit basic, but maybe it was only intended as an intro course. If so, it was quite good. Unfortunately, Coursera doesn't have many advanced communications courses, which is what I'm looking for.

автор: Sherine S

1 апр. 2020 г.

The course was good but the assignment was confusing for people to grade, an example that people assumed that they needed to submit both written content and upload a file.

автор: Vay R

8 дек. 2016 г.

Some of the videos are labelled wrong and have the wrong subtitles to go along with it. Great information but a bit boring. But really great information.

автор: Ivharue O

6 мая 2019 г.

The course was educational, but at the same time linear. It wasn't as immersive as it should have been.

автор: Jolita T

13 авг. 2020 г.

A lot of the same about the same. Difficult words and sentences.

автор: vinodkumar

11 дек. 2018 г.

It give basic idea and best examples.

автор: Kevin M J

15 мая 2016 г.

Very basic information. Could have been covered in full in a ten minute video. Not very useful, given the time and effort involved.

автор: maite f

30 дек. 2020 г.

Great course if you are a lawyer, I wish that the course information and title had been more specific.

автор: Vishakh U

28 сент. 2017 г.

Would not recommend