Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.
I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)
автор: Massimiliano P•
I thoroughly enjoyed the content and the way it's explained and presented. The insights are to the point, succinct but valuable. Having an assignment to work on and complete really helped me to understand how content strategy is created and applied.
автор: Laura D S•
The content is great, but it is impossible to complete the series of courses due to a lack of submissions to review. I'd like to finish the capstone, and I have done all my work, but the review of OTHERS' work is holding me up.
автор: Jenny G•
This course flows nicely and is easy, but interesting, to follow. I recommend it for anyone who is getting started in marketing or needs a refresher. It's also helpful to have access to their resources.
автор: Elaine R•
The course was great, lots of good information presented in an easy-to-understand way. It ended kind of abruptly, I wasn't sure it was over, so maybe a stronger ending - but that's a minor quibble.
автор: Nayantara D•
Excellent course for beginners. Gives you a great starting point before you embark on creating content. Would recommend it to everyone trying to figure out how to design content.
автор: Rajani J•
The course material was good and covered a lot of topics. Though I suggest to add more examples and activities which can help in implementing the learnings.
автор: Diego S G•
I wish they'd have a higher level of interactivity because sometimes it gets quite boring. Great info, but they present it in a dull way sometimes.
автор: Vishnupriya B•
This course allows you to gain tools and frameworks to put your thoughts into creating actionable, result-oriented solutions.
автор: Monisha D•
Good coverage of the basics. Experienced instructors with relevant examples provided. Looking forward to advance the course
автор: Mary G•
I learned that content strategy is a marketing plan with content, not just the content alone. It is a great course.
автор: Lina R V•
I really appreciate that the instructors have strong journalistic backgrounds—truly helpful for impactful writing!
автор: Rozanne D S•
This is an informative and educational course that sharpens the know-how of content professionals.
автор: Neil M•
Assignment was due in Week 2 of a 3-week course, which was odd. But the content was great.
автор: Mohammed B•
It's a good start if you want to learn how to write for or generally reach an audience.
автор: John W•
Great advice o writing best practices. Done with humor and memorable quotes.
автор: charles S•
Interesting MOOC. With a bit mit dynamic it would be a great training.
автор: Gislena L•
Very well explained and easy to follow.
Learnt a lot from this course
автор: Brian M•
good content, lets try take it for a spin in the real world. Thanks
автор: Cesar S•
Introductory course, maybe think can add more real life examples.
автор: Shekhar T•
Its nice course to begin with Content..
автор: Enrico G•
a good course
автор: Kelly Z•
Good content, but there are some usability issues with the system. For example, the system was sending me message that I was late submitting my assignment, even though I had submitted it the previous day on time. The course is also telling me I completed it, even though I still have to complete Week 3. Last, parts of the graded assignments were unclear. The same question was posed twice: once with an option to type in a response, and once with an option to upload a file. It was unclear if we were supposed to submit the same content twice (in two different formats) or if the two questions/requirements were separate. Otherwise, the videos and slides were easy to follow, engaging, and clear with good takeaways to bring back to work.
автор: David B•
Quality information and an enjoyable course. I would give it a 4 but there were errors--modules/titles/questions didn't match with some Week 1 content. Additionally, for the grading of the Case Study, there was a section where you could either upload a document or type, then on the peer grading it encouraged you to penalize people for not uploading anything. This negatively effected my grade and the grade I gave to other people.
автор: Rachel M•
The course itself was a bit basic, but maybe it was only intended as an intro course. If so, it was quite good. Unfortunately, Coursera doesn't have many advanced communications courses, which is what I'm looking for.