Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.
I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)
автор: Mohammed B•
It's a good start if you want to learn how to write for or generally reach an audience.
автор: John W•
Great advice o writing best practices. Done with humor and memorable quotes.
автор: charles S•
Interesting MOOC. With a bit mit dynamic it would be a great training.
автор: Gislena L•
Very well explained and easy to follow.
Learnt a lot from this course
автор: Brian M•
good content, lets try take it for a spin in the real world. Thanks
автор: Cesar S•
Introductory course, maybe think can add more real life examples.
автор: Shekhar T•
Its nice course to begin with Content..
автор: Enrico G•
a good course
автор: Kelly Z•
Good content, but there are some usability issues with the system. For example, the system was sending me message that I was late submitting my assignment, even though I had submitted it the previous day on time. The course is also telling me I completed it, even though I still have to complete Week 3. Last, parts of the graded assignments were unclear. The same question was posed twice: once with an option to type in a response, and once with an option to upload a file. It was unclear if we were supposed to submit the same content twice (in two different formats) or if the two questions/requirements were separate. Otherwise, the videos and slides were easy to follow, engaging, and clear with good takeaways to bring back to work.
автор: Phillip D•
This is a solid course in content strategy, but in many ways it is very out of date. Though the copyright says 2016, it feels like it was written in 2008, before the iPhone and smartphones became the juggernauts they are. Most of the examples are from a decade ago and use newspapers. But now in 2020 it is clear that any content strategy will be much more focussed on social media, blogs, websites and apps. So overall solid course but badly needs updateing.
автор: David B•
Quality information and an enjoyable course. I would give it a 4 but there were errors--modules/titles/questions didn't match with some Week 1 content. Additionally, for the grading of the Case Study, there was a section where you could either upload a document or type, then on the peer grading it encouraged you to penalize people for not uploading anything. This negatively effected my grade and the grade I gave to other people.
автор: Sherine S•
The course was good but the assignment was confusing for people to grade, an example that people assumed that they needed to submit both written content and upload a file.
автор: Vay R•
Some of the videos are labelled wrong and have the wrong subtitles to go along with it. Great information but a bit boring. But really great information.
автор: Ivharue O•
The course was educational, but at the same time linear. It wasn't as immersive as it should have been.
автор: Jolita T•
A lot of the same about the same. Difficult words and sentences.
It give basic idea and best examples.
автор: Kevin M J•
Very basic information. Could have been covered in full in a ten minute video. Not very useful, given the time and effort involved.
автор: Maite F•
Great course if you are a lawyer, I wish that the course information and title had been more specific.
автор: Vishakh U•
Would not recommend