Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.
I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)
автор: Francisco S H•
автор: Tunde A•
автор: Tong V C•
автор: Paramjit S•
автор: mohamad s b•
автор: Kanij F•
автор: Mohamed A R M•
автор: Saradwati C•
I loved the course. It will give a very good start to someone who wants to learn the basics of Content Strategy and its application.
However, I just have two feedbacks to give:
Firstly, I would have preferred to have the Case Study in the third week instead of the second. Trying to complete the Case Study without completing the last few topics did not make sense to me because there were actually questions on content voice and tone in the Case Study, which were topics from week 3.
Secondly, there was some issue in the course assessment. In Part B it says: 'Write or create...', which means we could either write or upload a file for this section. So many of us, including me, just wrote the content instead of uploading a file. But when peer reviewing, I figured out that the written content and the file upload had to be separately reviewed and marked for completion, which was very unfair. Though I got 100% weightage but a lot of us taking the course had got less than 100% weightage because of this confusion. The worst part was there was no way to resolve it before getting the final weightage.
Please check and rectify this for future students.
автор: Christopher A•
I would have preferred more reading material and that the readings were less related to journalism and more related to general business. I would also have liked presentation slides to support the "talking heads" presenting the material. I received a grade for the completion of the course. I have no idea how that grade was determined as I did not receive any feedback on the concluding ShenShi case study, the feedback I provided others, or the other "deliverables." Finally, the second course in this specialization doesn't start for more than two weeks after concluding the first course. This seems like an excessive amount of time--especially since LinkedIn is billing me for that down-time.
автор: Marco G•
Useful content, and very well presented.
My only remarks are on the test, which is placed in Week 2 instead of at the end of the course - even though some of the concepts you need to know in order to complete it are explained in Week 3. Also, you can either type or attach your answer, but you never do both, which means you will never get a "perfect" grade.
автор: Fran H•
Content was fantastic, however delivery was quite dull, two talking heads and chapters from a helpful, but rather dry book. The best part was the assignment. Could be spruced up with some printable versions of the text screens, or even better, a workbook to use in figuring out how to use this at home.
автор: Julia V N•
The course is really good, but the assessment has twice the same question (one for the option of typing and the other one for uploading). The problem is that although only one is required, when the assignment was graded, I lost points because the assessors didn't understand this.
автор: Christine O•
John Lavine was interesting and a good speaker. Some of the other professors were not as engaging. I was distracted by the weird video editing that cut away at odd time. I felt the reading were very dated. However, I do feel I learned quite a lot.
автор: Massimiliano P•
I thoroughly enjoyed the content and the way it's explained and presented. The insights are to the point, succinct but valuable. Having an assignment to work on and complete really helped me to understand how content strategy is created and applied.
автор: Jenny G•
This course flows nicely and is easy, but interesting, to follow. I recommend it for anyone who is getting started in marketing or needs a refresher. It's also helpful to have access to their resources.
автор: Elaine R•
The course was great, lots of good information presented in an easy-to-understand way. It ended kind of abruptly, I wasn't sure it was over, so maybe a stronger ending - but that's a minor quibble.
автор: Nayantara D•
Excellent course for beginners. Gives you a great starting point before you embark on creating content. Would recommend it to everyone trying to figure out how to design content.
автор: Rajani J•
The course material was good and covered a lot of topics. Though I suggest to add more examples and activities which can help in implementing the learnings.
автор: Diego S•
I wish they'd have a higher level of interactivity because sometimes it gets quite boring. Great info, but they present it in a dull way sometimes.
автор: Vishnupriya B•
This course allows you to gain tools and frameworks to put your thoughts into creating actionable, result-oriented solutions.
автор: Monisha D•
Good coverage of the basics. Experienced instructors with relevant examples provided. Looking forward to advance the course
автор: Mary G•
I learned that content strategy is a marketing plan with content, not just the content alone. It is a great course.
автор: Lina R V•
I really appreciate that the instructors have strong journalistic backgrounds—truly helpful for impactful writing!
автор: Erin M•
Useful strategies for thinking about audiences, but the social/mobile elements of the course are out of date.
автор: Neil M•
Assignment was due in Week 2 of a 3-week course, which was odd. But the content was great.