Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.
I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)
автор: Gargi C•
Extremely well designed, comprehensive with real life examples and scenarios. Overall, useful and engaging content that hooks the learners from the beginning and will prove beneficial.
автор: Jill M•
A very good set of lessons on how to be genuinely useful to your target audience. The case study assignment was interesting and allowed plenty of creativity, which I especially liked.
автор: Irene G•
It was a very useful, understandable and practical course. Teachers use clear and motivating language. For people whose native language is not English it is very easy to make it out.
автор: ULIYASI S•
thank you for bring me valuable experience in learning the content strategy. I want to learn more if i get the chance and another financial aid. once again, thank you for the lesson!
автор: Robert G S P•
Enjoyed this course. To the point with a nice exercise. I can see the solid backgrounds of the professionals teaching this coming forward in the content of the course. Enjoyed this.
автор: Gregory L•
Variety of learning tools, including videos, reading, and direct application through preparing my own content strategy based on a persona helped drive home the points of the course.
автор: CARLOS J R•
It's an awesome Content Strategy course! Very very recommended. You won't lose your time, you will gain a great tool for delivering your message and reach your audiences.
автор: Rishi A•
An insightful course that helps a Content professional to relate to the audience effectively, create a persona and then build a strategy to meet their needs.
автор: Cindy B•
Excellent content and it is very well structured with a lot of advice and explanations of why and how to engage your audiences through content. Iloved it!
автор: Sam D•
But a bit elementary, also need to use some real life examples for clarification and bringing it to life
автор: Laura E S•
The case study for this is VERY demanding -- be sure to schedule in at least 5 hours for the homework in the second week (not including the lectures).
автор: Adina R•
I learned a lot of useful information in this course. It helped me come up with creative new ideas that I can bring back to my current organization.
автор: James-Anthony G•
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
автор: Komal G•
I don't understand why my assignment is not complete.i have followed all the instructions .but it's not getting review.please solve my problem.
автор: Susan H•
Course information was broken down into simple concepts and examples were based on real life companies to reinforce what was being imparted.
автор: Olesia A•
I really like the format of the course. The professors deliver lectures in a concise and eloquent manner. Thanks a lot! I got what I needed.
автор: Diego G T•
Indispensable para cualquiera que trabaje en temas relacionados a la generación de contenido, ya sea en medios escritos o digitales.
автор: Muhammad A•
Its a wonderful course. It teaches how to address different kind of audience and how to engage them with your ideas and products.
автор: Kati L•
I really enjoyed this format! The single in-depth project was a lot smoother process than other online courses I've completed.
автор: Regiene S•
Highly recommended course that helps me to understand target audience and plan a strategy to make a content that is engaging.
автор: Craig B•
This course provided a great overview of content strategy, how it's created, and why it differs from content marketing.
автор: ANTHONY G•
Compelling study and look into the concept and understanding of Content theory. Wonderful course and instruction.
автор: Kathryn S•
This was a truly informative course; it's already reshaped my thinking and I can't wait to dive into the next one.
автор: Nathan E•
Filled with valuable content for helping professionals do better at strategically creating and delivering content.
автор: Saket M•
Brilliantly designed course curriculum. Innovative notes summary at the end of each video adds to the beauty too.