The Importance of Measuring Your Content

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From the course by Northwestern University
Content Strategy for Professionals: Ensuring Your Content's Impact
61 ratings
Northwestern University

Content Strategy for Professionals: Ensuring Your Content's Impact

61 ratings
Course 4 of 5 in the Specialization Content Strategy for Professionals
From the lesson
Measuring Your Content's Engagement
Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.

Meet the Instructors

  • Candy Lee
    Candy Lee
    Professor
    Medill School of Journalism, Media, Integrated Marketing Communications
  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center