Об этом курсе
4.7
Оценки: 219
Рецензии: 74
Information Technology (IT) is fast changing the world around us. This course will provide you an understanding of IT-enabled changes in the business environment, and how insightful executives leverage IT to create value and win competitive battles. The course is divided into three parts – the first part of the course focuses on the industry impacts of technological innovation. Here, we will explore competition and business models in the high-tech industry, using examples of companies like Google, Apple and Facebook. We will also explore competitive dynamics of industries that consume significant technology with emphasis on how technology has disrupted industries such as music, media and education. The second part of the course focuses on how IT transforms cost structures of firms by helping them build information capabilities that significantly increase value chain efficiency. The final part of the course will focus on the impact of IT on innovation and decision-making within firms that, ultimately impacts revenue growth....
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Beginner Level

Начальный уровень

Clock

Approx. 24 hours to complete

Предполагаемая нагрузка: 5 hours/week...
Comment Dots

English

Субтитры: English, Vietnamese...

Приобретаемые навыки

Business TransformationDigital StrategyBusiness ModelDisruptive Innovation
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Beginner Level

Начальный уровень

Clock

Approx. 24 hours to complete

Предполагаемая нагрузка: 5 hours/week...
Comment Dots

English

Субтитры: English, Vietnamese...

Программа курса: что вы изучите

Week
1
Clock
6 ч. на завершение

Technology-Enabled Disruptions

In this module, you will learn about some of the technological forces that are leading disruption in today’s business environment, and why incumbents in an industry fail to recognise or respond to change that is potentially disruptive. Why did Barnes & Noble give way to Amazon? Why did the minicomputer industry not survive the advent of the personal computer? At the end of this module, you will be able to recognise technology led disruptions in your own industry as well as the shifts that are required in your organisation to respond to these potential disruptions....
Reading
7 видео (всего 70 мин.), 3 материалов для самостоятельного изучения, 3 тестов
Video7 видео
Clayton Christensen's Disruptive Innovation Framework14мин
The Nature of Technology Led Disruptions8мин
Case Discussion: The Incumbent Value Network in the Music Industry7мин
Case Discussion: Waves of Technology Disruption in the Music Industry8мин
Case Discussion: Impact of Technological Innovation on Consumers and Artists9мин
Case Discussion: Impact of Technological Innovation on the Recording Company12мин
Reading3 материала для самостоятельного изучения
Case Study: Sony, India45мин
Suggested Readings45мин
Where to seek help10мин
Quiz1 практического упражнения
Identification of a Disruptive Innovation2мин
Week
2
Clock
3 ч. на завершение

Online Business Models

This module will talk to you about platform mediated business networks, a class of business models that characterise a variety of digital goods companies like Facebook, Apple, Amazon etc. knowledge of this class of business models will help you design business models for digital goods as well as compete with them effectively....
Reading
5 видео (всего 58 мин.), 1 материал для самостоятельного изучения, 2 тестов
Video5 видео
Management Challenges for Networked Businesses10мин
Winner-take-all nature of competition amongst platform models5мин
Response to Winner-take-all competition10мин
Differences between platform and merchant models18мин
Reading1 материала для самостоятельного изучения
Suggested Readingsмин
Quiz1 практического упражнения
Identifying Platform Models2мин
Week
3
Clock
4 ч. на завершение

Designing Information Capabilities for Competitive Advantage

This module highlights the role of IT in designing information capabilities that provide end-to-end visibility in your value chain. A capability that drives the competitive advantage of companies like Walmart and Amazon. We’ll outline the ingredients of this secret sauce so you can design supply chains that transform your cost of operations....
Reading
5 видео (всего 68 мин.), 2 материалов для самостоятельного изучения, 3 тестов
Video5 видео
Operating Models (Part 1)11мин
Operation Models (Part 2)12мин
Enterprise Systems13мин
A Portfolio Approach to Managing IT Investments15мин
Reading2 материала для самостоятельного изучения
Case Study: Reliance Energy45мин
Suggested Readings30мин
Quiz1 практического упражнения
Operating Model Design5мин
Week
4
Clock
5 ч. на завершение

Social Networks and Enterprise 2.0

This module of the course will talk about a class of technologies called Network IT that facilitate unstructured interactions in the firm and in the process, aggregate information and knowledge that is dispersed across the firm. You will learn about leveraging network IT to radically improve information flows and decision making in your firm....
Reading
5 видео (всего 70 мин.), 2 материалов для самостоятельного изучения, 4 тестов
Video5 видео
Network Analytics at MASTERFOODS7мин
Network IT - Contests9мин
Open Innovation Models24мин
Interview with Harishankaran K, HackerRank19мин
Reading2 материала для самостоятельного изучения
Suggested Readings45мин
References10мин
Quiz2 практического упражнения
Prediction Markets vs. Polls2мин
Open vs. Closed Innovation2мин
4.7

Лучшие рецензии

автор: CMJul 8th 2018

Great course with excellent demonstration of concepts by Prof Deepa Mani. The Online Business models and its implication in real world scenaios helped me the gauge a good understanding of concepts.

автор: RCAug 2nd 2017

Great learning experience. Could apply what I learnt immediately onto my work. Thanks a lot to Coursera for making it possible to be part of an ISB course

Преподавателя

Deepa Mani

Associate Professor and Executive Director, Srini Raju Centre for IT and the Networked Economy
Information Systems

О Indian School of Business

The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges....

О специализации ''Business Technology Management'

Products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places IT at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens. The Business Technology Management specialization will empower you with knowledge of the IT domain, management, leadership and team building skills, and functional and analytical skills. These skills are critical to leverage technology to create competitive advantage. Video: Professor Deepa Mani speaks about the Specialization...
Business Technology Management

Часто задаваемые вопросы

  • Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.

  • Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.

Остались вопросы? Посетите Центр поддержки учащихся.