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Вернуться к The Digital Marketing Revolution

Отзывы учащихся о курсе The Digital Marketing Revolution от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 1,247

О курсе

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Лучшие рецензии


10 окт. 2020 г.

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.


1 апр. 2021 г.

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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126–150 из 333 отзывов о курсе The Digital Marketing Revolution

автор: Andres P

4 окт. 2018 г.

This course is the perfect complement upgrade the strategical mindset on digital marketing!

автор: Asala Y Z A

25 дек. 2020 г.

Love it Love it Love it , It's more than just a digital marketing course, THANKS TO ARIC!

автор: madhusmita b

3 февр. 2022 г.

The professor is very good and gave me a wide knowledge and also some reading materials.

автор: Andrew C

30 нояб. 2017 г.

Excellent course! Emphasizes importance of analog in an ever increasing digital world.

автор: Reynaldo C A

12 нояб. 2019 г.

Very informative and interesting class facilitated by awesome Professor Aric Rindflich.

автор: Sovia

23 февр. 2022 г.

Excellent and interactive. Highly recommended as a start on Digital maketing journey

автор: Andrew D

31 окт. 2020 г.

Great class. Interesting topics, thought provoking exercises, and a fun instructor.

автор: Kiran B

29 мая 2022 г.

learn about digital market in detail which will really helpful me in my career

автор: Natyeli M

7 авг. 2020 г.

Excellent class! Normally I don't rate the classes but this one is really good!

автор: Bhavani V

19 апр. 2022 г.

great explanation , many insights about digital and analog with simple example.

автор: Ehssan M

3 апр. 2022 г.

Understandable course and the activities gave me the deep understanding I need.

автор: Rajat P

5 сент. 2019 г.

It is an amazing course with great insights and Aric is an exceptional teacher!

автор: Hiroany D V C F

15 авг. 2020 г.

Good course! Thanks Aric you are a very good teacher, you explain very well!

автор: Siddharth C

28 июня 2020 г.

I enjoyed doing this course and could relate to my experience as a marketer.

автор: Sai S

27 нояб. 2019 г.

Best course of the specialization. Should be made the first of the series.

автор: Elizabeth N M

19 янв. 2021 г.

Such a good course ,i learnt so much about digital and analogue marketing

автор: Ahmar S

6 нояб. 2019 г.

Very well taught and the Professor is very passionate about this subject.

автор: Siddharth

13 июля 2020 г.

Well designed course with a fairly good amount of coursework. Loved it!

автор: Warawut G

5 апр. 2022 г.

Thank you very much for the teachers and the Digital Marketing course.

автор: Tara M

6 февр. 2018 г.

so interesting learning about new technologies and their implications

автор: Castor T

28 мар. 2022 г.

I love the idea of a revolution. This course has been very helpful!

автор: Precious B

3 нояб. 2020 г.

Great course. Instructor was engaging, knowledgable and personable.

автор: Ardra A K

9 окт. 2020 г.

Wonderful course! It was very engaging and interesting to complete.

автор: Vanessa E O M

26 мар. 2021 г.

Super good examples, easy to follow, thank you for the knowledge.

автор: Brett H

3 нояб. 2020 г.

Good course, short and sweet with lots of though provoking ideas