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Вернуться к Digital Marketing Capstone

Отзывы учащихся о курсе Digital Marketing Capstone от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 504
Рецензии: 150

О курсе

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Лучшие рецензии

14 авг. 2020 г.

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.

18 окт. 2016 г.

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

Фильтр по:

76–100 из 144 отзывов о курсе Digital Marketing Capstone

автор: William J B

1 сент. 2016 г.

Not easy, but worth it, especially if Digital Marketing is your career.

автор: Efrén A M

4 июня 2018 г.

Amazing course. Eric is a great teacher. Looking forward the capstone.

автор: SreePriyaRamesh S

22 июня 2020 г.

Great Course to learn and put your learnings to practice. Thank you.

автор: Tatjana V

11 дек. 2020 г.

Great Course for having full understanding of the Digital Marketing

автор: Brayant

2 мар. 2021 г.

great corse teaches you all the bases and on that hand on project

автор: Mohit A

10 окт. 2020 г.

Very very very very very helpful course to understand the market.

автор: Dr A R U

19 июня 2020 г.

It was an exceptional experience. Thoroughly enjoyed the course.

автор: Vladimir V

6 сент. 2019 г.

It was an excellent experience and a very good teacher Thanks

автор: mubasher a

9 февр. 2021 г.

Good learning experience, what is learned and then applied

автор: JALAJA E

24 авг. 2020 г.

This course is excellent. I really liked it when doing.

автор: Claudio D S F

3 июля 2017 г.

I really like this course, I plan to work in this area.

автор: Andrés P B

16 нояб. 2018 г.

Great experience to apply and reinforce your learning!

автор: Tanya

25 июня 2017 г.

Good application of Theoretical modules taught earlier

автор: Naman A

9 апр. 2017 г.

Really great experience and a must for every learner!

автор: Aya M A E

26 июня 2019 г.

what a useful,amazing and full of information course

автор: Amir M M L

7 апр. 2020 г.

Great Value , So challenging project to work on

автор: Jacob F

2 янв. 2017 г.

Great specialization and wonderful instructors!

автор: Frimpong M K

7 февр. 2016 г.

Great course with excellent content

автор: Cristóbal O E

15 июля 2017 г.

Best Course Online for Business!

автор: Catalina B

2 мар. 2021 г.

Unforgettable Journey!

автор: Jaime C B

10 окт. 2020 г.

Great Specialization!

автор: abo a m a m h m s

26 июня 2019 г.

very imprtant program

автор: abdullah m

27 июля 2017 г.

Outstanding project !

автор: Daniel C

16 окт. 2018 г.

Great specialization

автор: Diego M

15 окт. 2019 г.

Its the best option