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Вернуться к Digital Marketing Analytics in Practice

Отзывы учащихся о курсе Digital Marketing Analytics in Practice от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 2,901
Рецензии: 624

О курсе

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Лучшие рецензии

7 авг. 2020 г.

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

31 авг. 2020 г.

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

Фильтр по:

551–575 из 610 отзывов о курсе Digital Marketing Analytics in Practice

автор: Shalakha P

15 мар. 2016 г.

The course is very informative for those interested in data analytic and want to go for market research kind of jobs.

автор: Pedro C

26 окт. 2016 г.

Presents a useful analysis framework, but with limited practical examples to learn how to use analytical tools.

автор: Rick

26 мар. 2019 г.

This course is very light on actual practical application of analytics. It's more theory than anything.

автор: Khushkool K

26 июня 2017 г.

Good course material. It should focus more on the tools rather than the theory part of it.

автор: SEDA N D

15 окт. 2020 г.

This course was a brief intro to digital marketing analytics, not what I expected.

автор: Gargayee N

22 февр. 2017 г.

hands on experience based content would have been appreciated, Its a good course.

автор: Neda H

8 июля 2016 г.

not enough practical examples. the information is providede on a bit higher level

автор: Lipan G

7 июня 2020 г.

Apart from theory some practical lessons in R could have been implemented.

автор: Nikhil N

8 мая 2018 г.

The nam says theory but it was kind of too much of theory without examples

автор: Sangeeta D

21 июля 2020 г.

The course could have had more practical application based assignments.

автор: Xueyan X

30 апр. 2019 г.

Informative course; messy organization (readings, assignments, quizzes)

автор: Elsa V

1 окт. 2020 г.

This course explains excellent materials. But no hands-on practice.

автор: Ashley A

14 нояб. 2015 г.

Fruitful course(mainly last few lectures) on data presentation.

автор: Arvy S

12 февр. 2016 г.

Same as the theory class not much examples or case studies....

автор: Thomson J

17 февр. 2017 г.

Good course for basic information about digital analytics.

автор: Luo J

16 февр. 2017 г.

I wished the content and the tests were more challenge.

автор: Priyanka A m

18 окт. 2020 г.

It was good but expected some more technical aspects

автор: Harinarayan B

22 июля 2020 г.

ID verification takes too long. Please look into it,

автор: Viktor K

6 мая 2020 г.

Not much practice, very primitive examples and tasks

автор: Kanakavally R

6 мар. 2020 г.

It gives an overview of various tools available. But

автор: Stefan S

3 окт. 2015 г.

Interesting but not much practice despite the title.

автор: ye z

16 нояб. 2015 г.

A little too simple and too broad. Overall it's ok.

автор: Karem O

6 авг. 2019 г.

More exercises and real practice would be helpful.

автор: Sebastián Q

26 сент. 2019 г.

Good content, but the course is somehow outdated

автор: Jorge C

20 февр. 2019 г.

I don't think the example were practical enough.