This course will teach you the fundamentals of strategy formulation and execution. Strategy is all about winning in the marketplace, yet very few companies can do so consistently. In this course, you will learn different tools and frameworks that you can use to create winning strategies.
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Developing Strategies to Win in the Marketplace
Indian School of BusinessОб этом курсе
This course will be ideal for you if you are a working professional in middle management roles & wish to pivot into a leadership role.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаЧему вы научитесь
Understand strategy, and industry's implications for a firm’s strategy and its performance
Develop superior resources and capabilities that can lead to competitive advantage
Competitive advantage and value-based strategy
Appreciate the linkage between a firm’s strategy and its business model, and implementing strategies for growth
Приобретаемые навыки
- Strategic Planning
- Decision-Making
- Strategic Management
- Competitiveness
- Industry Structure
This course will be ideal for you if you are a working professional in middle management roles & wish to pivot into a leadership role.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаот партнера
Программа курса: что вы изучите
Course Introduction
What is Strategy?
Industry and its Implications for a Firm’s Strategy and its Performance
Resource Based View of Strategy
Competitive Advantage
Часто задаваемые вопросы
When will I have access to the lectures and assignments?
What will I get if I purchase the Certificate?
Is financial aid available?
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