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Вернуться к Design-Led Strategy: Design thinking for business strategy and entrepreneurship

Отзывы учащихся о курсе Design-Led Strategy: Design thinking for business strategy and entrepreneurship от партнера Сиднейский университет

4.6
звезд
Оценки: 233
Рецензии: 57

О курсе

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Лучшие рецензии

JJ

Aug 20, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

EB

Mar 05, 2019

I really enjoyed this course. It uses real cases to help you empathise with corporate internal issues which happens in any company. I definitely learned from it and recommend it.

Фильтр по:

26–50 из 56 отзывов о курсе Design-Led Strategy: Design thinking for business strategy and entrepreneurship

автор: Juan F

Aug 20, 2018

Great opportunity to upgrade my bussiness knoledge.

автор: PITALE S S

Feb 15, 2019

great course and thanks for giving it for free

автор: Christian A

May 23, 2019

I really learned what I expected to learn.

автор: Nutthakarn S

Feb 11, 2019

Course is very clearly, easy to understand

автор: Giuseppe L

Apr 08, 2019

A very well done course! Recommended.

автор: NESIMA S

Nov 04, 2019

very nice course, than you coursera

автор: matthew h

Aug 22, 2018

A good introduction to this field

автор: Homero G F N

Jul 15, 2019

Very good content and structured

автор: Fady I

Sep 11, 2019

Great one, totally recommended.

автор: Eber S

Jul 03, 2018

A very interesting course!

автор: ARCHANA S L

May 06, 2019

GOOD AND VALUABLE COURSE

автор: Felipe M M

Dec 06, 2018

really good!

автор: ASHWIN M

May 06, 2019

Nice course

автор: Niels v B

Dec 06, 2019

Very good!

автор: Anderson C

Jan 19, 2020

Love the program. It would be 5-star excellence if the program is longer and deeper-dived with into each of the subjects giving more exercises and case-studies beyond what is current. Dr. Carla Harris made the course easy to understand.

автор: Alejandro L

Mar 22, 2019

The course was great but I wish it had dug a bit deeper into how to use the BMC and how to use the Value Proposition Canvas, which are key tools to understanding the business and taking action.

автор: Geeta R

Jun 10, 2019

The case studies were really helpful. It would have been more interesting and informative to learn different type of business models for different lines of business.

автор: Geneviève G

Aug 05, 2019

Très bien conçu. Chaque étape inclut différentes approches d'apprentissage (vidéo, quiz, devoirs et travail de réflexion). J'ai vraiment apprécié ma formation.

автор: Greg K

Jul 01, 2019

Excellent insight and tools for turning Design Thinking into Strategy. Easy to follow pace and clear course materials. Going to look for more...

автор: SAJITH M P

May 16, 2019

Good Material , Good discussions & Examples were very relevant & Enjoyed the Learning process. This is my first Certification from Coursera :)

автор: Tiago V

Dec 02, 2019

Very interesting way to put on practice the theory you learn with a project that you may want to take off finally!. Great stuff!

автор: Charles L

Aug 20, 2018

Interesting content, but still not entirely sure how the concepts of design thinking and corporate trategy really gel together.

автор: Tryambak C

Jan 17, 2020

Great course. But definitely not of intermediate standard. It should be categorized under basic. Just above beginner level.

автор: Phani K

Jul 21, 2018

A Good course which can give a detailed introduction about Design Thinking. The assignments can be made still tough .

автор: Cam M

Aug 27, 2019

Very informative with up to date case studies. Would recommend to any entrepreneur, product manager, or designer.