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Content Strategy for Professionals: Capstone Project

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Content Strategy for Professionals: Capstone Project

Northwestern University

Об этом курсе: The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them.


Автор:  Northwestern University
Northwestern University

  • John Lavine

    Преподаватели:  John Lavine, Founder, Professor and Director, Media Management Center


  • Candy Lee

    Преподаватели:  Candy Lee, Professor

    Medill School of Journalism, Media, Integrated Marketing Communications
Основные сведения
Course 5 of 5 in the Content Strategy for Professionals Specialization
УровеньIntermediate
Выполнение4 weeks of study, 3-4 hours/week
Язык
English, Субтитры: Arabic
Как пройти курсЧтобы пройти курс, выполните все оцениваемые задания.
Оценки пользователей
4.6 звезды
Средняя оценка пользователей: 4.6Посмотрите, что пишут учащиеся
Программа курса
НЕДЕЛЯ 1
Capstone Overview and Directions
Please start by reading these pages and watching the video. They will let you know how to complete the Capstone Project and earn your Content Strategy Specialization Certificate from Northwestern University.
1 видео, 1 материал для самостоятельного изучения
  1. Видео: The Content Strategy Capstone Project
  2. Reading: Overview & Directions
НЕДЕЛЯ 2
Content Strategy for Professionals Capstone Project Story
In this section you will find the assignment details you will need to complete by the end of Week 3.
5 материалов для самостоятельного изучения
  1. Reading: Background
  2. Reading: The Travel Website Landscape
  3. Reading: Wish I Was There
  4. Reading: Future Development
  5. Reading: Your Assignment
НЕДЕЛЯ 3
Assignment Submission
This week you will submit the content for your Capstone Project.
    Оцениваемый: Capstone Project: Wish I Was There
    НЕДЕЛЯ 4
    Peer Review
    This week you will complete 3 peer reviews and earn your Specialization Certificate!
    1 материал для самостоятельного изучения
    1. Reading: Don't forget to do your 3 peer reviews!

    Часто задаваемые вопросы
    Как это работает
    Coursework
    Coursework

    Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

    Help from Your Peers
    Help from Your Peers

    Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

    Certificates
    Certificates

    Earn official recognition for your work, and share your success with friends, colleagues, and employers.

    Авторы
    Northwestern University
    Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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    Получить итоговую оценку

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    Earn a shareable Course Certificate

    Доступен

    Рейтинги и отзывы
    Оценка 4.6 из 5 по 28 отзывам
    Saradwati Chatterjee

    I loved the capstone project. Since I am still preparing to become a Content Strategist and did not have any actual project work to show people, it gave me an opportunity to showcase what I have to offer. Also, as an Instructional Designer, I believe that, ”Doing is the one of the best ways of learning" and after completing all the courses in this certification, a hands-on experience is what I needed to feel confident of my knowledge of the subject and skill.

    The best part was how the project was designed to be unique for everyone and yet had a consistent brief and background. Everyone designed their strategy and the web page for a particular geography, which made it unique but with the same brief in mind, which helped maintain a consistent style and approach. Peer reviewing other's work was also a greta way to learn.

    Thanking You

    Saradwati Chatterjee

    Muhammad Iqbal

    It's a good project from learning point. As what ever one learns in the courses, implements it.

    Daniela Franco Garcia

    Great experience

    Gargi Chowdhury

    Loved the entire course and the teaching materials. Has been very informative, engaging and highly relevant. Will come back for more.



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