About this course: The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them.
Taught by: John Lavine, Founder, Professor and Director, Media Management Center
Taught by: Candy Lee, Professor
Medill School of Journalism, Media, Integrated Marketing Communications
| Basic Info | Course 5 of 5 in the Content Strategy for Professionals Specialization |
| Level | Intermediate |
| Commitment | 4 weeks of study, 3-4 hours/week |
| Language | English, Subtitles: Arabic |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Video: The Content Strategy Capstone Project
- Reading: Overview & Directions
- Reading: Background
- Reading: The Travel Website Landscape
- Reading: Wish I Was There
- Reading: Future Development
- Reading: Your Assignment
- Reading: Don't forget to do your 3 peer reviews!
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Loved the entire course and the teaching materials. Has been very informative, engaging and highly relevant. Will come back for more.
Great experience!
Very challenging with the goal to bring a complete strategy to life.
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Great experience