Northwestern University
Content Strategy for Professionals: Managing Content
Northwestern University

Content Strategy for Professionals: Managing Content

This course is part of Content Strategy for Professionals Specialization

Taught in English

Some content may not be translated

Candy Lee
John Lavine
Randy Hlavac

Instructors: Candy Lee

17,447 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.5

(323 reviews)

|

95%

5 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Course

Gain insight into a topic and learn the fundamentals

4.5

(323 reviews)

|

95%

5 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Content Strategy for Professionals Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 3 modules in this course

Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.

What's included

7 videos5 readings2 discussion prompts

Module 2 is dedicated to utilizing social and mobile media.

What's included

4 videos3 readings1 peer review1 discussion prompt

Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.

What's included

10 videos4 readings2 discussion prompts

Instructors

Instructor ratings
4.6 (27 ratings)
Candy Lee
Northwestern University
8 Courses158,242 learners

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Learner reviews

Showing 3 of 323

4.5

323 reviews

  • 5 stars

    64.70%

  • 4 stars

    26.62%

  • 3 stars

    7.12%

  • 2 stars

    0.61%

  • 1 star

    0.92%

VI
5

Reviewed on Jul 3, 2020

JG
5

Reviewed on Aug 13, 2019

MG
5

Reviewed on Mar 12, 2021

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