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Вернуться к Content Strategy for Professionals: Managing Content

Отзывы учащихся о курсе Content Strategy for Professionals: Managing Content от партнера Северо-Западный университет

Оценки: 303

О курсе

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...

Лучшие рецензии


24 апр. 2020 г.

certain acronyms are tough to understand. Some professors speech is'nt that student friendly .otherwise a good course especially for people acquainted with English language . Others may find it tough.


12 мар. 2021 г.

A lot of information was delivered, yet it was very well summarized and easy to digest. The examples provided to demonstrate concepts were really helpful. Great course!

Фильтр по:

26–47 из 47 отзывов о курсе Content Strategy for Professionals: Managing Content

автор: Vivianne R C

30 апр. 2020 г.

It is a direct course with many practical lessons!

автор: Frederico T

4 окт. 2017 г.

Deep dive into the process. Productive assignment

автор: Prasanna

20 июля 2022 г.

I am so glad and lucky to attending this course.

автор: Muhammad I

3 сент. 2017 г.

An excellent course for every body.

автор: Lucia H

20 июня 2017 г.

Great content, to the point!

автор: Kolab H

25 сент. 2021 г.

It good learning

автор: Tayo A

21 мар. 2021 г.

Great course!

автор: Nhat Q L

20 февр. 2019 г.

Great class!

автор: Shyam R R

8 июля 2019 г.

Good topics

автор: Tong V C

27 дек. 2020 г.

very good

автор: Paramjit S

23 февр. 2019 г.


автор: Jessica X

5 сент. 2017 г.


автор: Quinton R A

2 мая 2020 г.

The Information In the course Is great but my biggest complaint Is the peer review. The course started off by saying there Is no grade, yet the peer review acts like a grade. It makes It difficult to progress and complete the certificate when no one Is reviewing your work.

автор: Denise L

1 сент. 2020 г.

Clear and concise information with clear practical applications and a great mix of theory + examples.

автор: Edward B

20 апр. 2016 г.

Good course, but the assignment was underwhelming compared with the other courses.

автор: Johanna C v R

29 нояб. 2016 г.

Very useful, practical and with real-world scenarios.

автор: Vay R

9 дек. 2016 г.

Social media IMC and IBM interview was amazing

автор: Lauren R

15 сент. 2021 г.

it was very useful and easy to follow

автор: Vaidehi B M

5 авг. 2017 г.

Found this module useful.

автор: Déborah J P

14 апр. 2016 г.

Interesting material

автор: A B H

1 окт. 2020 г.

The content was a bit dated. It really should be updated.

автор: Corrie B

11 мая 2021 г.

This content was not super in depth, and it relied heavily on tech concepts and trends from over five years ago.