Этот курс входит в специализацию ''Профессиональная сертификация 'UX-дизайн от Google''

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Профессиональная сертификация 'UX-дизайн от Google'Google

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Conduct UX Research and Test Early Concepts is the fourth course in a certificate program that will equip you with the skills you need to apply to entry-level jobs in user experience (UX) design. In this course, you will learn how to plan and conduct a usability study to gather feedback about designs. Then, you will modify your low-fidelity designs based on insights from your research. 
Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. 

By the end of this course, you will be able to:
   - Plan a UX research study, including the project background, research goals, research questions, Key Performance Indicators, methodology, participants, and script.
   - Explain the importance of respecting privacy and user data.
   - Conduct a moderated and unmoderated usability study. 
   - Take notes during a usability study. 
   - Create affinity diagrams to group and analyze data. 
   - Synthesize observations from research and come up with insights. 
   - Develop persuasive presentation skills to share research insights.
   - Modify low-fidelity designs based on research insights.
   - Continue to design a mobile app to include in your professional portfolio. 

To be successful in this course, you should complete the previous three courses in the certificate program. Or, you need to have an ability to conduct user research to inform the creation of empathy maps, personas, user stories, user journey maps, problem statements, and value propositions; as well as an ability to create wireframes and low-fidelity prototypes on paper and in Figma.

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Курс 4 из 7 в программе

Профессиональная сертификация 'UX-дизайн от Google'

Начальный уровень

Прибл. 24 часа на выполнение

Английский

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Чему вы научитесь

Plan and conduct moderated and unmoderated usability studies.
Synthesize observations from usability studies and come up with insights.
Share research methodology and insights using persuasive presentation skills.
Modify low-fidelity designs based on research insights.

Приобретаемые навыки

User Experience (UX)
Usability Testing
UX Research
Prototype
User Experience Design (UXD)

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.

Сертификат, ссылками на который можно делиться с другими людьми

Получите сертификат по завершении

100% онлайн

Начните сейчас и учитесь по собственному графику.

Курс 4 из 7 в программе

Профессиональная сертификация 'UX-дизайн от Google'

Начальный уровень

Прибл. 24 часа на выполнение

Английский

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Неделя

Неделя 1

10 ч. на завершение

Planning UX research studies

Learn how to plan a UX research study! There are seven elements that your plan should include: the project background, research goals, research questions, key performance indicators, methodology, participants, and the script or questions you’ll ask participants. You'll explore each of these elements in detail, and you'll create your own research plan to test the designs you developed in the previous course of the certificate program. You'll also learn how to respect user privacy and data when conducting UX research.

10 ч. на завершение

14 видео ((всего 58 мин.)), 15 материалов для самостоятельного изучения, 10 тестов

14 видео

Introduction to Course 4: Conduct UX Research and Test Early Concepts1мин

Samar - Working as a self- taught UX Researcher5мин

Jason - My journey to UX4мин

Understand the UX research process4мин

Get to know the seven elements of a research plan 5мин

Start building a research plan: project background, research goals, and research questions7мин

Continue building a research plan: KPIs 4мин

Continue building a research plan: Methodology1мин

Continue building a research plan: Participants3мин

Finish building a research plan: Script6мин

Make privacy a part of UX practices4мин

Understand privacy issues 4мин

Vanessa - Ethics, privacy, and data in the real world 3мин

Wrap-up: Planning UX research studies48

15 материалов для самостоятельного изучения

Welcome to Course 420мин

Optional - Read this if it’s your first course in this certificate20мин

Optional - Interpret your quiz results10мин

Language and communication in UX research20мин

UX research plan template10мин

Activity Exemplar: Start building your CoffeeHouse research plan: project background, research goals, and research questions20мин

Learn more about KPIs 20мин

Activity Exemplar: Continue building your CoffeeHouse research plan: KPIs 10мин

Learn more about methodology20мин

Recruit a diverse participant pool 20мин

Activity Exemplar: Continue building your CoffeeHouse research plan: Methodology and participants10мин

Assistive technology for participants with disabilities 20мин

Activity Exemplar: Finish building your CoffeeHouse research plan: Script10мин

Example UX research plans 20мин

Glossary 10мин

9 практических упражнений

Optional - Test your knowledge of prior concepts32мин

Optional - Submit your choice of portfolio project prompt 10мин

Practice Activity: Start building your CoffeeHouse research plan: project background, research goals, and research questions30мин

Test your knowledge on UX research plans8мин

Practice Activity: Continue building your CoffeeHouse research plan: KPIs 30мин

Practice Activity: Continue building your CoffeeHouse research plan: Methodology and participants 30мин

Test your knowledge on UX research participants and scripts6мин

Practice Activity: Finish building your CoffeeHouse research plan: Script30мин

Test your knowledge on user data and privacy8мин

Неделя

Неделя 2

5 ч. на завершение

Conducting research with usability studies

Conducting research with participants to get feedback about your designs is critical. In this part of the course, you'll conduct a usability study, which is a research method that assesses how easy it is for participants to complete core tasks in a design. You'll also explore how to reduce bias and be inclusive when conducting usability studies. And, you'll take notes while observing participants in a usability study.

5 ч. на завершение

18 видео ((всего 68 мин.)), 6 материалов для самостоятельного изучения, 7 тестов

18 видео

Welcome to week 21мин

Introduction to usability studies3мин

Conduct moderated and unmoderated usability studies4мин

Introduction to a mock unmoderated usability study 1мин

Participant A - Mock usability study 5мин

Participant B - Mock usability study 4мин

Participant C - Mock usability study 4мин

Participant D - Mock usability study 4мин

Participant E - Mock usability study 3мин

Explore usability study best practices: Before the study begins4мин

Explore usability study best practices: During the study 2мин

Deana - My job as a UX researcher2мин

Identify biases when interviewing usability study participants 3мин

Reduce bias in interviews4мин

Introduction to note-taking methods during usability studies 6мин

Use a spreadsheet to take notes7мин

Chikezie - My journey to UX 1мин

Wrap-up: Conducting research with usability studies47

6 материалов для самостоятельного изучения

Optional - Learn more about usability studies 20мин

Explore the advantages and disadvantages of usability studies20мин

Learn more about usability study best practices20мин

Learn more about reducing bias in interviews20мин

Practice Activity: Take notes during a mock usability study for the Gmail labels feature20мин

Glossary 10мин

6 практических упражнений

Test your knowledge on the importance of usability studies 6мин

Test your knowledge on usability study best practices6мин

Test your knowledge on potential biases during interview moderation6мин

Self-Reflection: Reduce bias in your interviews10мин

Test your knowledge on bias during interviews6мин

Activity Exemplar: Take notes during a mock usability study for the Gmail labels feature30мин

Неделя

Неделя 3

4 ч. на завершение

Analyzing and synthesizing research results

4 ч. на завершение

8 видео ((всего 23 мин.)), 5 материалов для самостоятельного изучения, 6 тестов

8 видео

From observations to insights1мин

Case study: Improving design at Google4мин

Developing insights2мин

Gather and organize data 4мин

Patterns and themes in research data3мин

Qualities of strong insights 3мин

Utkarsh - Develop insights from usability studies2мин

Wrap-up: Analyzing and synthesizing research results46

5 материалов для самостоятельного изучения

Learn more about creating affinity diagrams20мин

Activity Exemplar: Create an affinity diagram for the Gmail labels feature project 10мин

Activity Exemplar: Identify patterns and themes for the Gmail labels feature project10мин

Activity Exemplar: Form insights from data for the Gmail labels feature project10мин

Glossary 10мин

5 практических упражнений

Test your knowledge on synthesizing data into insights4мин

Practice Activity: Create an affinity diagram for the Gmails labels feature project30мин

Practice Activity: Identify patterns and themes for the Gmail labels feature project30мин

Test your knowledge on strong insights4мин

Practice Activity: Form insights from data for the Gmail labels feature project30мин

Неделя

Неделя 4

5 ч. на завершение

Sharing research insights for better designs

It's time to let your hard work shine in the spotlight! You’re ready to share and promote the insights from your research. In this part of the course, you’ll learn techniques for presenting insights to various audiences, and you'll improve your presentation skills to grab your audience's attention. In addition, you'll iterate on your designs, which means making revisions to create new-and-improved designs, based on insights from your research.

5 ч. на завершение

9 видео ((всего 30 мин.)), 7 материалов для самостоятельного изучения, 4 тестов

9 видео

Organize insights for sharing1мин

Choose a format for sharing insights1мин

Create a strong presentation 9мин

Presentation tips2мин

Heather - Deliver research insights 3мин

Modify low-fidelity designs based on insights6мин

How to make research-based design changes3мин

Wrap-up: Sharing research insights for better designs42

Congratulations on completing Course 4: Conduct UX Research and Test Early Concepts1мин

7 материалов для самостоятельного изучения

Tips for creating a strong presentation 20мин

Activity Exemplar: Create a presentation for your portfolio project research10мин

Overcome stage fright 10мин

Tips for giving an effective presentation20мин

Examples of great public speakers 20мин

Glossary 10мин

Start the next course10мин

3 практических упражнения

Activity: Create a presentation for your portfolio project research30мин

Test your knowledge on presenting research insights6мин

Activity: Deliver your portfolio project research presentation30мин

Рецензии

4.8

Рецензии: 590

5 stars
83,70 %
4 stars
12,18 %
3 stars
2,73 %
2 stars
0,74 %
1 star
0,62 %

Лучшие отзывы о курсе CONDUCT UX RESEARCH AND TEST EARLY CONCEPTS

от партнера SS12 янв. 2023 г.

The reason for a 4 star is the non-credit part of this course. Does this course have any relevance or impact when applying for jobs or is it just preparing people for level 1 jobs in UX?

от партнера JV17 авг. 2021 г.

I have a psychology degree and this course was only a refresher for research concepts. Overall the course did a good job explaining simple research ideas and procedures.

от партнера PO2 авг. 2022 г.

This was a fantastic course; it put into perspective the core of design, which is essentially research.

It also opened my mind to the endless possibilities of problem-solving.

от партнера MS3 янв. 2022 г.

One of the best courses in the UX/UI professional certificate because its explains the importance of secomdary research in understanding user's needs and pain points.

Посмотреть все отзывы

Профессиональная сертификация 'UX-дизайн от Google': общие сведения

Prepare for a career in the high-growth field of UX design, no experience or degree required. With professional training designed by Google, get on the fast-track to a competitively paid job. There are currently 99,000 U.S. job openings in UX design with a median entry-level salary of $92,000.¹

User experience (UX) designers focus on the interaction that users have with products, like websites, apps, and physical objects. They make those everyday interactions useful, enjoyable, and accessible. Over 7 courses, gain in-demand skills that will prepare you for an entry-level job. You will create designs on paper and in digital design tools like Figma and Adobe XD. By the end of the certificate program, you will have a professional UX portfolio that includes three end-to-end projects, so that you’re ready to apply for jobs. Upon completion, you can directly apply for jobs with Google and over 150 U.S. employers, including Walmart, Best Buy, and Astreya. 75% of Google Career Certificate Graduates in the United States report an improvement in their career trajectory (e.g. new job or career, promotion or raise) within 6 months of certificate completion² ¹US Burning Glass Labor Insight Report salary data (median with 0-5 years experience) and job opening data. Data for job roles relevant to featured programs (4/01/2021 - 3/31/22). ²Based on program graduate survey responses, United States 2021

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Записавшись на курс, вы получите доступ ко всем курсам в сертификации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.
What is a UX designer?
User experience (UX) designers focus on the experience that users have while using products like websites, apps, and physical objects. UX designers make those everyday interactions useful, enjoyable, and accessible. The role of an entry-level UX designer might include coming up with ideas to address user problems, conducting research with users, and designing wireframes, mockups, and prototypes.
If you enjoy talking to and empathizing with people, drawing, thinking creatively, or paying attention to details, a job as a UX designer might be a good fit for you!
What background is required?
This course is the fourth of seven courses that will equip you with the skills you need to apply to entry-level jobs in user experience design. We recommend that you complete the first course of the Google UX Design Certificate (Foundations of User Experience (UX) Design), the second course (Start the UX Design Process: Empathize, Define, and Ideate), and the third course (Build Wireframes and Low-Fidelity Prototypes) before completing this fourth course of the program.
Alternatively, you should have experience conducting user research in order to empathize with user needs and determine specific user pain points. You also need to have the ability to create personas, user stories, and user journey maps, as well as draft problem statements and value propositions. You need to know how to create wireframes and low-fidelity prototypes on paper and in the design tool Figma. If you are unfamiliar with any of these topics, they are covered in earlier courses of the Google UX Design Certificate.
What tools or platforms are included in the curriculum?
Figma and Adobe XD are the design tools taught in this certificate program. Spreadsheets, word processing applications, and presentation applications will also be used. Throughout the program, you will create a professional portfolio, using the platform of your choice, to showcase your UX design work.
Which jobs will this certificate help me prepare for?
One of the most exciting parts about joining the field of user experience is the large number of job opportunities available. Nearly every company needs UX designers to help create their digital and physical products. While the need for UX designers continues to grow, there is currently a shortage of UX design professionals to fill those roles.
A career in UX design allows you the opportunity to work as a generalist, finding a role as a UX designer, UI designer, or UX researcher, or as a specialist, like a visual designer or interaction designer. Upon completion of this certificate program, you will be able to search for jobs with all of these titles, and find the role that best suits you.
Do I need to take the course in a certain order?
This is the fourth of seven courses in the Google UX Design Certificate. We highly recommend completing the seven courses in this certificate program in the order presented, because the content and applications in each course build on information presented and practiced in earlier courses.

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Conduct UX Research and Test Early Concepts

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Программа курса: что вы изучите

Planning UX research studies

Conducting research with usability studies

Analyzing and synthesizing research results

Sharing research insights for better designs

Рецензии

Лучшие отзывы о курсе CONDUCT UX RESEARCH AND TEST EARLY CONCEPTS

Профессиональная сертификация 'UX-дизайн от Google': общие сведения

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Conduct UX Research and Test Early Concepts

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Чему вы научитесь

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Google Career CertificatesЛучшие преподаватели

от партнера

Google

Программа курса: что вы изучите

Planning UX research studies

Conducting research with usability studies

Analyzing and synthesizing research results

Sharing research insights for better designs

Рецензии

Лучшие отзывы о курсе CONDUCT UX RESEARCH AND TEST EARLY CONCEPTS

Профессиональная сертификация 'UX-дизайн от Google': общие сведения

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