In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage.
This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy.
Этот курс входит в специализацию ''Специализация Competitive Strategy and Organization Design'
Конкурентоспособная стратегия
от партнера
Специализация Competitive Strategy and Organization DesignМюнхенский университет Людвига-Максимилиана (LMU)
Об этом курсе
4.7
Оценки: 1,740
Приобретаемые навыки
Strategic ManagementGame TheoryCompetition (Economics)Strategic Thinking
Программа курса: что вы изучите
Неделя
1Take Care of Your Competitors
In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other).
9 видео ((всего 68 мин.)), 3 материалов для самостоятельного изучения, 3 тестов
9 видео
Introduction3мин
Game Setting6мин
Eliminating Dominated Strategies11мин
Nash Equilibrium11мин
Prisoners ’ Dilemma3мин
Game Setting10мин
Backward Induction8мин
Credible Threats 10мин
Wrap Up 2мин
3 материала для самостоятельного изучения
How to Use Discussion Forums10мин
Get to Know Your Classmates10мин
Complete slides for week110мин
3 практического упражнения
Simultaneous Games10мин
Sequential Games10мин
Take Care of Your Competitors20мин
Неделя
2Why Firms Work Together
According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples.
9 видео ((всего 61 мин.)), 1 материал для самостоятельного изучения, 5 тестов
9 видео
Introduction2мин
Reasons for Cooperation3мин
Finite Repetition 9мин
Backward Induction9мин
Infinite Repetition10мин
Factors Influencing Cooperation8мин
Aggressive Commitment10мин
Cooperative Commitment4мин
Wrap Up2мин
1 материал для самостоятельного изучения
Complete Slides Week 210мин
5 практического упражнения
Reasons for Cooperation6мин
Finite Repetition8мин
Infinite Repetition8мин
Commitment8мин
Why Firms Work Together20мин
Неделя
3Complementary Products and Strategic Partnerships
In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.
7 видео ((всего 43 мин.)), 1 материал для самостоятельного изучения, 4 тестов
7 видео
Introduction2мин
Complements: Examples and Definitions7мин
Generic Strategies 8мин
Positive Externalities 9мин
Examples 4мин
Strategic Partnerships 7мин
Wrap Up3мин
1 материал для самостоятельного изучения
Complete Slides Week 310мин
4 практического упражнения
Complements8мин
Strategies for Complements8мин
Complements and Cooperation8мин
Complementary Products and Strategic Partnerships20мин
Неделя
4Entering a New Market
This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market.
10 видео ((всего 81 мин.)), 1 материал для самостоятельного изучения, 4 тестов
10 видео
Introduction1мин
Market Attractiveness 6мин
Structural Entry Barriers12мин
Strategic Entry Barriers6мин
Commitment / Value Chain Reconfiguration10мин
Judo Economics / Niche Market 10мин
Structural Entry Barriers / Commitment12мин
Limit Pricing / Predatory Pricing 8мин
Pre-Emption 5мин
Wrap Up3мин
1 материал для самостоятельного изучения
Complete Slides Week 410мин
4 практического упражнения
Market Choice and Entry Barriers10мин
Entry Strategies8мин
Entry Deterrence10мин
Entering a New Market20мин
46%
начал новую карьеру, пройдя эти курсы
39%
получил значимые преимущества в карьере благодаря этому курсу
11%
стал больше зарабатывать или получил повышение
Лучшие рецензии
автор: AA•Jan 11th 2016
I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.
автор: OO•Jul 23rd 2018
I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.
Преподаватель
Tobias Kretschmer
ProfessorInstitute for Strategy, Technology and Organization
О Мюнхенский университет Людвига-Максимилиана (LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
О специализации ''Competitive Strategy and Organization Design'
Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners.
The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge.
Participants will learn to understand and analyze
● behavior of organizations in situations in which strategic decisions are interdependent
● strategies to build up and maintain a customer base
● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors
● the design of an effective organization that can compete, grow and adjust flexibly to different environments
This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!
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