Об этом курсе
4.7
Оценки: 1,674
Рецензии: 365
In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage. This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy....
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Только онлайн-курсы

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Clock

Предполагаемая нагрузка: 10 hours of videos and quizzes

Прибл. 16 ч. на завершение
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English

Субтитры: English, Chinese (Simplified)

Приобретаемые навыки

Strategic ManagementGame TheoryCompetition (Economics)Strategic Thinking
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Clock

Предполагаемая нагрузка: 10 hours of videos and quizzes

Прибл. 16 ч. на завершение
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English

Субтитры: English, Chinese (Simplified)

Программа курса: что вы изучите

1

Раздел
Clock
2 ч. на завершение

Take Care of Your Competitors

In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other)....
Reading
9 видео (всего 68 мин.), 3 материалов для самостоятельного изучения, 3 тестов
Video9 видео
Game Setting6мин
Eliminating Dominated Strategies11мин
Nash Equilibrium11мин
Prisoners ’ Dilemma3мин
Game Setting10мин
Backward Induction8мин
Credible Threats 10мин
Wrap Up 2мин
Reading3 материала для самостоятельного изучения
How to Use Discussion Forums10мин
Get to Know Your Classmates10мин
Complete slides for week110мин
Quiz3 практического упражнения
Simultaneous Games10мин
Sequential Games10мин
Take Care of Your Competitors20мин

2

Раздел
Clock
2 ч. на завершение

Why Firms Work Together

According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples....
Reading
9 видео (всего 61 мин.), 1 материал для самостоятельного изучения, 5 тестов
Video9 видео
Reasons for Cooperation3мин
Finite Repetition 9мин
Backward Induction9мин
Infinite Repetition10мин
Factors Influencing Cooperation8мин
Aggressive Commitment10мин
Cooperative Commitment4мин
Wrap Up2мин
Reading1 материала для самостоятельного изучения
Complete Slides Week 210мин
Quiz5 практического упражнения
Reasons for Cooperation6мин
Finite Repetition8мин
Infinite Repetition8мин
Commitment8мин
Why Firms Work Together20мин

3

Раздел
Clock
2 ч. на завершение

Complementary Products and Strategic Partnerships

In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting....
Reading
7 видео (всего 43 мин.), 1 материал для самостоятельного изучения, 4 тестов
Video7 видео
Complements: Examples and Definitions7мин
Generic Strategies 8мин
Positive Externalities 9мин
Examples 4мин
Strategic Partnerships 7мин
Wrap Up3мин
Reading1 материала для самостоятельного изучения
Complete Slides Week 310мин
Quiz4 практического упражнения
Complements8мин
Strategies for Complements8мин
Complements and Cooperation8мин
Complementary Products and Strategic Partnerships20мин

4

Раздел
Clock
2 ч. на завершение

Entering a New Market

This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market....
Reading
10 видео (всего 81 мин.), 1 материал для самостоятельного изучения, 4 тестов
Video10 видео
Market Attractiveness 6мин
Structural Entry Barriers12мин
Strategic Entry Barriers6мин
Commitment / Value Chain Reconfiguration10мин
Judo Economics / Niche Market 10мин
Structural Entry Barriers / Commitment12мин
Limit Pricing / Predatory Pricing 8мин
Pre-Emption 5мин
Wrap Up3мин
Reading1 материала для самостоятельного изучения
Complete Slides Week 410мин
Quiz4 практического упражнения
Market Choice and Entry Barriers10мин
Entry Strategies8мин
Entry Deterrence10мин
Entering a New Market20мин
4.7
Direction Signs

45%

начал новую карьеру, пройдя эти курсы
Briefcase

83%

получил значимые преимущества в карьере благодаря этому курсу
Money

13%

стал больше зарабатывать или получил повышение

Лучшие рецензии

автор: AAJan 11th 2016

I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.

автор: OOJul 23rd 2018

I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.

Преподавателя

Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

О Ludwig-Maximilians-Universität München (LMU)

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

О специализации ''Competitive Strategy and Organization Design'

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

Часто задаваемые вопросы

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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