Об этом курсе: In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage. This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy.
Автор: Ludwig-Maximilians-Universität München (LMU)
Преподаватели: Tobias Kretschmer, Professor
Institute for Strategy, Technology and Organization
| Основные сведения | |
| Выполнение | 10 hours of videos and quizzes |
| Язык | English, Субтитры: Chinese (Simplified) |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Take Care of Your Competitors
In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other).
9 видео, 3 материала для самостоятельного изучения, 2 тренировочных теста
- Leyendo: How to Use Discussion Forums
- Leyendo: Get to Know Your Classmates
- Leyendo: Complete slides for week1
- Видео: Game Setting
- Видео: Eliminating Dominated Strategies
- Видео: Nash Equilibrium
- Видео: Prisoners ’ Dilemma
- Cuestionario de práctica: Simultaneous Games
- Видео: Game Setting
- Видео: Backward Induction
- Видео: Credible Threats
- Cuestionario de práctica: Sequential Games
- Видео: Wrap Up
Оцениваемый: Take Care of Your Competitors
НЕДЕЛЯ 2
Why Firms Work Together
According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples.
9 видео, 1 материал для самостоятельного изучения, 4 тренировочных теста
- Leyendo: Complete Slides Week 2
- Видео: Reasons for Cooperation
- Cuestionario de práctica: Reasons for Cooperation
- Видео: Finite Repetition
- Видео: Backward Induction
- Cuestionario de práctica: Finite Repetition
- Видео: Infinite Repetition
- Видео: Factors Influencing Cooperation
- Cuestionario de práctica: Infinite Repetition
- Видео: Aggressive Commitment
- Видео: Cooperative Commitment
- Cuestionario de práctica: Commitment
- Видео: Wrap Up
Оцениваемый: Why Firms Work Together
НЕДЕЛЯ 3
Complementary Products and Strategic Partnerships
In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.
7 видео, 1 материал для самостоятельного изучения, 3 тренировочных теста
- Leyendo: Complete Slides Week 3
- Видео: Complements: Examples and Definitions
- Cuestionario de práctica: Complements
- Видео: Generic Strategies
- Видео: Positive Externalities
- Cuestionario de práctica: Strategies for Complements
- Видео: Examples
- Видео: Strategic Partnerships
- Cuestionario de práctica: Complements and Cooperation
- Видео: Wrap Up
Оцениваемый: Complementary Products and Strategic Partnerships
НЕДЕЛЯ 4
Entering a New Market
This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market.
10 видео, 1 материал для самостоятельного изучения, 3 тренировочных теста
- Leyendo: Complete Slides Week 4
- Видео: Market Attractiveness
- Видео: Structural Entry Barriers
- Видео: Strategic Entry Barriers
- Cuestionario de práctica: Market Choice and Entry Barriers
- Видео: Commitment / Value Chain Reconfiguration
- Видео: Judo Economics / Niche Market
- Cuestionario de práctica: Entry Strategies
- Видео: Structural Entry Barriers / Commitment
- Видео: Limit Pricing / Predatory Pricing
- Видео: Pre-Emption
- Cuestionario de práctica: Entry Deterrence
- Видео: Wrap Up
Оцениваемый: Entering a New Market
НЕДЕЛЯ 5
Why Worry About Research and Development
In the context of R&D, a number of important strategic questions arise consistently; in this module, we take a closer look at these questions. Though many innovations are created by a stroke of luck, it seems that the majority of innovations are created because their inventors actively strive towards this specific innovation and differentiation strategy.
9 видео, 1 материал для самостоятельного изучения, 3 тренировочных теста
- Leyendo: Complete Slides Week 5
- Видео: Stages of R&D
- Видео: Types of Innovation
- Cuestionario de práctica: R & D and Innovation
- Видео: Competitive Market
- Видео: Monopolist
- Видео: Monopolist with Threat of Entry
- Cuestionario de práctica: Incentives to Innovate
- Видео: Innovation under Competition
- Видео: Sleeping Patents
- Cuestionario de práctica: Innovation & Competition
- Видео: Wrap Up
Оцениваемый: Why Worry About Research and Development
НЕДЕЛЯ 6
Designing Products Wisely
In this module, we focus on strategic aspects of product design and pricing strategy. We analyse how companies can adjust their products in a way that lowers the competitive pressure in the market. Later on, we look at some generic strategies for product design and pricing – and discuss the problems related to being stuck between these strategies.
9 видео, 1 материал для самостоятельного изучения, 3 тренировочных теста
- Leyendo: Complete Slides Week 6
- Видео: Theoretical Model
- Видео: Adjusting Model Assumptions
- Cuestionario de práctica: Bertrand Paradox
- Видео: Introduction
- Видео: Horizontal Differentiation
- Видео: Vertical Differentiation
- Cuestionario de práctica: Product Differentiation
- Видео: Generic Strategies
- Видео: Stuck in the Middle
- Cuestionario de práctica: Pricing and Product Decisions
- Видео: Wrap Up
Оцениваемый: Designing Products Wisely
Оцениваемый: Final-exam
Часто задаваемые вопросы
Как это работает
Trabajo del curso
Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.
Ayuda de tus compañeros
Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.
Certificados
Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.
Авторы
Ludwig-Maximilians-Universität München (LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
Стоимость
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Рейтинги и отзывы
Excellent introduction to competitve strategy and game theory.
Thanks!
Clear, simple and efficient.
Easy to comprehend and with a lots of examples also an entertaining course.
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FB
Amazing course. This is by far the greatest MOOC I've taken, and this is my 10th. The lecturer is so fluent in his explanation, yet paced and clear. There are some MOOCs that by the fourth week start to be kind of boring, but this is definitely not the case. Content is extremely good, it offers a managerial perspective with good economic background. Congratulations to the team and teacher involved in this course.