In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage.
Этот курс входит в специализацию ''Специализация Competitive Strategy and Organization Design'
Конкурентоспособная стратегия
от партнера
Специализация Competitive Strategy and Organization DesignМюнхенский университет Людвига-Максимилиана (LMU)
Об этом курсе
Недавно просмотрено: 63,725
Карьерные результаты учащихся
40%
начал новую карьеру, пройдя эти курсы
32%
получил значимые преимущества в карьере благодаря этому курсу
12%
стал больше зарабатывать или получил повышение
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 1 из 4 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Прибл. 12 часа на выполнение
Английский
Субтитры: Английский, Испанский, Украинский, Китайский (упрощенное письмо)
Приобретаемые навыки
Strategic ManagementGame TheoryCompetition (Economics)Strategic Thinking
Карьерные результаты учащихся
40%
начал новую карьеру, пройдя эти курсы
32%
получил значимые преимущества в карьере благодаря этому курсу
12%
стал больше зарабатывать или получил повышение
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 1 из 4 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Прибл. 12 часа на выполнение
Английский
Субтитры: Английский, Испанский, Украинский, Китайский (упрощенное письмо)
от партнера
Мюнхенский университет Людвига-Максимилиана (LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
Программа курса: что вы изучите
2 ч. на завершение
Take Care of Your Competitors
In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other).
2 ч. на завершение
9 видео ((всего 68 мин.)), 3 материалов для самостоятельного изучения, 3 тестов
9 видео
Introduction3мин
Game Setting6мин
Eliminating Dominated Strategies11мин
Nash Equilibrium11мин
Prisoners ’ Dilemma3мин
Game Setting10мин
Backward Induction8мин
Credible Threats 10мин
Wrap Up2мин
3 материала для самостоятельного изучения
How to Use Discussion Forums10мин
Get to Know Your Classmates10мин
Complete slides for week110мин
3 практического упражнения
Simultaneous Games10мин
Sequential Games10мин
Take Care of Your Competitors20мин
2 ч. на завершение
Why Firms Work Together
According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples.
2 ч. на завершение
9 видео ((всего 61 мин.)), 1 материал для самостоятельного изучения, 5 тестов
9 видео
Introduction2мин
Reasons for Cooperation3мин
Finite Repetition 9мин
Backward Induction9мин
Infinite Repetition10мин
Factors Influencing Cooperation8мин
Aggressive Commitment10мин
Cooperative Commitment4мин
Wrap Up2мин
1 материал для самостоятельного изучения
Complete Slides Week 210мин
5 практического упражнения
Reasons for Cooperation6мин
Finite Repetition8мин
Infinite Repetition8мин
Commitment8мин
Why Firms Work Together20мин
2 ч. на завершение
Complementary Products and Strategic Partnerships
In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.
2 ч. на завершение
7 видео ((всего 43 мин.)), 1 материал для самостоятельного изучения, 4 тестов
7 видео
Introduction2мин
Complements: Examples and Definitions7мин
Generic Strategies 8мин
Positive Externalities 9мин
Examples 4мин
Strategic Partnerships 7мин
Wrap Up3мин
1 материал для самостоятельного изучения
Complete Slides Week 310мин
4 практического упражнения
Complements8мин
Strategies for Complements8мин
Complements and Cooperation8мин
Complementary Products and Strategic Partnerships20мин
2 ч. на завершение
Entering a New Market
This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market.
2 ч. на завершение
10 видео ((всего 81 мин.)), 1 материал для самостоятельного изучения, 4 тестов
10 видео
Introduction1мин
Market Attractiveness 6мин
Structural Entry Barriers12мин
Strategic Entry Barriers6мин
Commitment / Value Chain Reconfiguration10мин
Judo Economics / Niche Market 10мин
Structural Entry Barriers / Commitment12мин
Limit Pricing / Predatory Pricing 8мин
Pre-Emption 5мин
Wrap Up3мин
1 материал для самостоятельного изучения
Complete Slides Week 410мин
4 практического упражнения
Market Choice and Entry Barriers10мин
Entry Strategies8мин
Entry Deterrence10мин
Entering a New Market20мин
Рецензии
Лучшие отзывы о курсе КОНКУРЕНТОСПОСОБНАЯ СТРАТЕГИЯ
от партнера VVSep 22, 2016
It's a course that will develop your capacity of watch the company's decisions for a theoretical way, and be able to understand their choices.\n\nThese decisions will be needed for a sustainable firm.
от партнера AAJan 10, 2016
I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.
от партнера OOJul 22, 2018
I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.
от партнера AZAug 13, 2015
Really interesting subject, with helpful quizzes. Some technical issues with the videos but nothing there to stop you from gaining some really helpful skills, if you dig business related courses.
от партнера JBFeb 4, 2020
I always wondered why businesses took to certain actions, now I understand the reasoning for some business decisions. With this course I feel more confident to pursue business education.
от партнера FFOct 30, 2019
Sir I thank you wholeheartedly, you taught me in such a good way. And I was very happy to do this course. And I thank Corsera for giving me the opportunity to do this course for free.
от партнера SRMar 5, 2017
The concepts are clear and well presented. Quiz questions are relevant to the course material. Flexible due dates make it possible to fit this course in a busy professional life.
от партнера NTFeb 28, 2016
I would like to thank professor Tobias Kretschmer and his team at LMU for teaching me this course. Thank you for giving me a chance to learn those wonderful things free online.
от партнера IGAug 17, 2015
The course is amazing and very helpful for everyone who works on Business Development and Business Strategy. Definitely need the second course - Advanced Competitive Strategy.
от партнера AHOct 13, 2015
It is an excellent course. My only feedback is to make it even more interactive that makes the students engage and learn. Also provide more real-life and challenging examples.
от партнера BTSep 3, 2015
i really enjoyed this course and i learned a lot from it...competitive strategy is really a great course and people interested in business should definitely try this course..
от партнера MAMar 8, 2016
Muy útil, describe conceptos realmente aplicables a la realidad, ayuda mucho para pensar como construir valor para quienes trabajamos en mercados de consumo masivo.
от партнера IMNov 14, 2015
Good analytical concepts into strategy with competitors. Recommended for anyone who is in business and or intends to start a business in a competitive environment.
от партнера MSSep 30, 2015
Great course! Very useful for developing strategic mindset in both personal life, business and career! I HIGHLY recommend if your feel interested in the subject!
от партнера AKAug 19, 2015
excellent course for both beginner and moderately adnvaced economy students and enthusiasts. press Kretchmer is very well spoken and explicit with his content
от партнера AAAug 24, 2015
This is a brilliant introductory course on Competitive Strategy. Instructor explains the concepts well. It would be useful to get the slides of the lectures.
от партнера SLApr 9, 2019
This introductory course covers all key aspects of competitive strategy with very useful examples and analyses. It is a good investment for personal growth.
от партнера MVMay 9, 2017
Really great learning from the course. Can be readily applied in real life situations. Thank you Professor and the team for preparing such a nice course.
от партнера SSNov 7, 2015
Excellent course to get you started in competitive strategy. Clear and relevant examples, and the professor has made the course interesting and thorough.
от партнера OGNov 16, 2015
A very interesting course, not only for beginners but also for people who have already heard of the game theory and who want to deepen their knowledge!
Специализация Competitive Strategy and Organization Design: общие сведения
Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners.
The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge.
Participants will learn to understand and analyze
● behavior of organizations in situations in which strategic decisions are interdependent
● strategies to build up and maintain a customer base
● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors
● the design of an effective organization that can compete, grow and adjust flexibly to different environments
This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.
Что я получу, оформив подписку на специализацию?
Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.
Какие правила возврата средств?
Можно ли получить финансовую помощь?
Остались вопросы? Посетите Центр поддержки учащихся.