Applying Theory to Practice: ‘Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance’

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From the course by Национальный исследовательский университет "Высшая школа экономики"
Communication theory: bridging academia and practice
ratings
Национальный исследовательский университет "Высшая школа экономики"
ratings
From the lesson
Public Rhetoric and Persuasion

Meet the Instructors

  • Olga Solovyeva
    Olga Solovyeva
    Lecturer
    Integrated Communications Department, Faculty of Communication, Media and Design
  • Maria Mordvinova
    Maria Mordvinova
    Head of BA Program in PR and Advertising
    Integrated Communications Department, Faculty of Communication, Media and Design