An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
Этот курс входит в специализацию ''Специализация Influencing: Storytelling, Change Management and Governance'
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Специализация Influencing: Storytelling, Change Management and GovernanceУниверситет МаккуориОб этом курсе
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Гибкие сроки
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Сертификат, ссылками на который можно делиться с другими людьми
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100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 3 из 4 в программе
Прибл. 18 часов на выполнение
Английский
Субтитры: Арабский, Французский, Португальский (Европа), Итальянский, Вьетнамский, Немецкий, Русский, Английский, Испанский, Венгерский
Чему вы научитесь
Critically evaluate a range of theories to decode the components of persuasive communications
Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 3 из 4 в программе
Прибл. 18 часов на выполнение
Английский
Субтитры: Арабский, Французский, Португальский (Европа), Итальянский, Вьетнамский, Немецкий, Русский, Английский, Испанский, Венгерский
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Университет Маккуори
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
Сделайте шаг навстречу диплому магистра.
курс входит в онлайн-программу ''Global Master of Business Administration (Global MBA)' от партнера Университет Маккуори.
Если вы переходите на полную программу, курсы засчитываются при получении диплома.
Программа курса: что вы изучите
3 ч. на завершение
The necessary art of persuasion: Understanding what matters to your audience
At the heart of persuasive communications is a solid understanding of your audience and what they find appealing. This week you will learn the basic theory of persuasive communication, including models of information processing, motivational appeals, message acceptance, fast and slow decision making and rules of effective human interactions.
3 ч. на завершение
6 видео ((всего 34 мин.)), 3 материалов для самостоятельного изучения, 2 тестов
3 ч. на завершение
Telling your story: Developing a dramatic narrative
Effective storytelling starts with developing persuasive content, and then structuring a dramatic narrative that will spark the imagination. In week 2, you will learn how to apply storytelling principles like shaping the beginning, building the middle, and making the ending powerful. You will learn how to find the winning idea for your story, colour it with emotions, and use metaphors to quickly connect concepts in people’s minds.
3 ч. на завершение
4 видео ((всего 27 мин.)), 2 материалов для самостоятельного изучения, 2 тестов
3 ч. на завершение
Connecting with people: Developing authenticity and building rapport
Developing rapport and trust is a crucial aspect of persuasion, in fact, it crucial for any form of supportive human interactions. Often times, this means being able to read a situation and adapt the approach accordingly. In week 3, you will learn how to speak authentically, and how to quickly build and maintain rapport. The means by which this can be accomplished include the use of verbal and non-verbal cues and the techniques of matching and mirroring the body language and vocal qualities of the other person.
3 ч. на завершение
5 видео ((всего 34 мин.)), 3 материалов для самостоятельного изучения, 2 тестов
3 ч. на завершение
Talk the talk: Creating impressions and guiding influential conversations
Group meetings can create lasting impressions, which is why it important that they are well run. But, more often than not, such meetings are unproductive. Stress and tension in meetings are also common. In week 4, you will learn how to lead influential group conversation by planning an effective meeting, be aware of the do’s and don’ts in meeting, avoid groupthink, and how to make better decisions. You will also learn the power of impression management.
3 ч. на завершение
5 видео ((всего 33 мин.)), 1 материал для самостоятельного изучения, 2 тестов
Рецензии
Лучшие отзывы о курсе STORYTELLING AND INFLUENCING: COMMUNICATE WITH IMPACT
от партнера SP22 янв. 2021 г.
I have really enjoyed learning this course, and professors made it so easy for me to understand the concept. As I was proceeding with the course, I applied some of the ideas and guess what? It worked
от партнера AA12 июля 2020 г.
It's a course that sum up the most important skills you need to learn for your professional life. Amazing material and subject conducted in a very fun and appealing way. Thanks for both instructors.
от партнера LM14 февр. 2021 г.
Excellent course. It really smashed my best expectation. I do recommend for anyone that, like me, feels that is lacking some effectiveness on its presentations, pitches or one to one interactions.
от партнера PT24 нояб. 2020 г.
By far this has been the most engaging courses I have ever attended, the videos were stimulating and the content offered a wide variety of sources for continual learning. Too bad it was so short!
Специализация Influencing: Storytelling, Change Management and Governance: общие сведения
The ability to influence without force or coercion is important in any organization and at all levels. Modern managers must master the art of persuasive communication, adapt to the needs of the audience, construct a good narrative and inspire the audience to act (Communicate with Impact). They must learn to design and negotiate both informal and complex agreements, and do this in diverse workplace cultures (Negotiate and Resolve Conflict).
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